Job Description
• Ewaycorp is a global digital solution company, a unique powerhouse of creative & digital experts with a passion for clever things. We are looking for a skilled Digital Marketing Executive - PPC for the India region.Key Responsibilities : - Run & optimize Google Ads, Bing Ads, Facebook Ads & LinkedIn Ads Campaigns- User Behavior Tracking using tools such as Google Tag Manager, SEMrush.- Knowledge of Google Keyword Planner/ SpyFu / SEMrush Keyword research tools.- Track, report, and analyze website analytics data via weekly, monthly reports (Google Analytics/ SEMrush).- Create landing pages for capturing leads or goal conversion.- Execute tests, collect, and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns.- Knowledge of A/B, Multivariate, split testing to increase ROI of PPC Campaigns & to identify relevant and strong keyword searches to optimize campaign success.- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.- Creating targeted campaigns including writing required copy and testing landing pages.- Working with relevant internal and external stakeholders to create copy and other creative content.- Provide regular reports on performance metrics and market related insights.- Analyze, monitor and report on ROI for all PPC campaigns.- Analyze, monitor and report on competitors PPC campaigns including keywords being targeted.- Manage and monitor spend to ensure it is in line with the assigned budget.- Keep up to date with market and technology related developments.Requirements : - 2+ years relevant experience in PPC Advertising- Demonstrable experience in- Pay Per Click, Social Media, and display advertising campaigns, Discovery & Performance Max Campaigns- Hands on knowledge of remarketing campaigns.- Solid knowledge of website analytics tools (e.g., Google Analytics / SEMrush)- Experience in setting up and optimizing Google AdWords, Facebook & LinkedIn campaigns- Certification (Google AdWords, Facebook Ads) if any will be an added advantage.- Benefits : - Training and Certification- Medical Insurance for self, spouse, children.- Weekends off- Flexible Public Holidays- Leaves and holidays - Loyalty bonus - All qualified applicants will be afforded equal employment opportunities without discrimination because of race, creed, color, national origin, sex, age, disability, or marital status. (ref: updazz.com
💡 Quick Summary
Seeking a career-building opportunity? The eWay Corp | Executive | Digital Marketing|Pay Per Click position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Pune offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.