Job Description
Key Responsibilities-
• Owning up media planning and delivery for key account
• Day to day client servicing, optimization of on-going campaigns and coordinating between the client and internal teams
• Manage the day-to-day implementation, optimization, and performance of on-going campaigns. Assist in strategic analysis of campaigns
• Manage day-to-day client interaction along with the final plan presentation to the client
• Owning up brand and individual KPI’sto drive business goals
• To supervise and design media plans using appropriate media tools.
• To create culture of innovation and have all contribute to creative media solutions.
• To proactively provide inputs/ directions to client and be responsive for client needs
• Facilitate development of team members through on –the-job coaching and initiate developmental training.
• To ensure smooth team functioning and timely resolution of team conflicts
Experience Details-
• 2-4 years’ experience in similar field
• Previous experience of working with a digital media agency
• Managed end to end Digital Media Planning campaigns
• Platform knowledge – Facebook, Google, Programmatic, Publishers
• Good vendor relations
• Should have managed a team of individual multi-functional individuals
Job Related Skills-
• Developing Media Strategy to achieve respective brand’s objectives
• Planning, implementing & execution of the campaigns
• Overall account management- suggesting digital innovations, brand & campaign strategy, performance reviews, managing the respective stakeholders
• Manage complex projects with an ability to handle multiple projects at a time
• Set and meet deadlines forself as well as others
• Abreast with industry trends and innovations to drive thought leadership in business.
• Media dashboard experience – Adwords, Dv360, Facebook
• Analytically bent with Creative mindset
• Thorough understanding and management of media governance processes and inter- department relationships
Most Important Skills-
• Strong in verbal, numerical and strategic reasoning
• Good presentation and communication skills
• Inter-personal relationship builder and stakeholder management is critical
• Knowledge of media planning tools – Comscore, GWI, Similarweb etc
• Owning up media planning and delivery for key account
• Day to day client servicing, optimization of on-going campaigns and coordinating between the client and internal teams
• Manage the day-to-day implementation, optimization, and performance of on-going campaigns. Assist in strategic analysis of campaigns
• Manage day-to-day client interaction along with the final plan presentation to the client
• Owning up brand and individual KPI’sto drive business goals
• To supervise and design media plans using appropriate media tools.
• To create culture of innovation and have all contribute to creative media solutions.
• To proactively provide inputs/ directions to client and be responsive for client needs
• Facilitate development of team members through on –the-job coaching and initiate developmental training.
• To ensure smooth team functioning and timely resolution of team conflicts
Experience Details-
• 2-4 years’ experience in similar field
• Previous experience of working with a digital media agency
• Managed end to end Digital Media Planning campaigns
• Platform knowledge – Facebook, Google, Programmatic, Publishers
• Good vendor relations
• Should have managed a team of individual multi-functional individuals
Job Related Skills-
• Developing Media Strategy to achieve respective brand’s objectives
• Planning, implementing & execution of the campaigns
• Overall account management- suggesting digital innovations, brand & campaign strategy, performance reviews, managing the respective stakeholders
• Manage complex projects with an ability to handle multiple projects at a time
• Set and meet deadlines forself as well as others
• Abreast with industry trends and innovations to drive thought leadership in business.
• Media dashboard experience – Adwords, Dv360, Facebook
• Analytically bent with Creative mindset
• Thorough understanding and management of media governance processes and inter- department relationships
Most Important Skills-
• Strong in verbal, numerical and strategic reasoning
• Good presentation and communication skills
• Inter-personal relationship builder and stakeholder management is critical
• Knowledge of media planning tools – Comscore, GWI, Similarweb etc
💡 Quick Summary
Seeking a career-building opportunity? The Executive- Digital Planning position is now open for candidates interested in the Media & Communication sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Media & Communication is a plus.