Fractional CMO | On-Site | Architecture & Design | Zillmere

About the Company:

A dynamic, design-led business redefining the stone and tile industry in Australia. As direct importers of high-end Spanish and Italian products, the business offers premium materials with an artisan edge—providing unmatched value to both retail and commercial clients. With over two decades of heritage and recent acquisition by an architect with global commercial tower experience, the business is poised for a complete marketing and brand transformation. From luxury retail experiences to large-scale projects across Brisbane, Canberra and the Gold Coast, this business is crafting a fresh identity in the construction, interior design, and architectural space.

Job Overview:

Seeking an experienced Fractional CMO to lead a full-scale strategic marketing overhaul. This is a rare opportunity to spearhead the development and execution of a comprehensive marketing strategy for a brand with exclusive product lines and a loyal but under-leveraged client base.

The successful candidate will shape the company’s public-facing identity, modernise its brand perception, and build and manage a marketing team to bring that strategy to life.

Key Responsibilities:

Develop and implement a cohesive marketing strategy across digital, print, and in-store channels.
Reposition the brand to align with its premium offerings and artisan value proposition.
Audit and enhance current customer engagement tactics, with a particular focus on social media and email nurturing.
Direct content production—including social media, brochures, video snippets, blog articles, and brand assets.
Manage creation of professional collateral for architectural specifications, product brochures, and installation guides.
Orchestrate the execution of creative marketing campaigns, including custom architect gifting strategies and sample boxes.
Guide and collaborate with existing vendors, creatives, and in-house team members.
Champion a visual and content-driven storytelling approach that highlights craftsmanship, sourcing origins, and project case studies.
Act as a strategic advisor to the business owner, ensuring marketing activities align with growth objectives and sales cycles.
Drive the development of a sustainable, long-term marketing ‘machine’ that runs without daily oversight.
Who Should Apply?

Ideal candidates will bring:

Proven senior marketing experience in architecture, tiles, interior design, or construction industries.
Strong grasp of premium brand positioning and storytelling.
Demonstrated ability to build and lead a small marketing team or freelancers.
Hands-on understanding of digital and content marketing best practices.
Excellent project and stakeholder management skills.
A strategic mindset coupled with the ability to roll up sleeves when needed.
Ability to travel on-site to Zillmere weekly.
Deep familiarity with B2B and B2C sales cycles in construction and design sectors.
Join the Team:

Be part of a transformative brand journey with a business that values quality, creativity, and customer experience. This role offers the autonomy and flexibility of a fractional position, paired with the impact of leading a brand refresh from the ground up. A perfect opportunity for a strategic marketer who thrives in design-driven environments and enjoys shaping both the vision and the execution.

Important Notice:

Please ensure all criteria are met before submitting an application. Applicants who do not align with the required experience may be removed from the applicant pool. Your understanding is appreciated.

Visa Status:

Please confirm your Australian visa or residency status in your application. Applicants must have the right to work in Australia. Permanent residents and citizens will be prioritised for this role.

Job Type: Freelance

Experience:

CMO: 3 years (Required)
Work Authorisation:

Australia (Required)
Work Location: In person