Job Description
Job Summary
§ This role is responsible for branding Maestro and all marketing activities of organization and projects. This is a corporate role with long term vision of the organization goals and strategy road map.
§ Candidate is responsible for PR, Corporate communications, Media management, Digital marketing, advertising and Presales
Key Roles and Responsibilities
Strategic Focus
§ Develop Maestro marketing strategy
§ Direct and oversee the Maestro marketing function to identify and develop new customers for products and services.
§ Research and develop strategies and plans which identify marketing opportunities, direct marketing, and new project development.
§ Develop the Maestro brand philosophy.
§ Establish and implement short- and long-range goals, objectives, policies, and operating procedures.
§ Develop approach/target plans for each segment identified; develop Positioning strategy for each product/segment group
§ Assess alignment of new product launch
Operational Focus
§ Estimate marketing budget based on marketing spend trends, project pipeline and other directives from the senior management.
§ Allocate the marketing budget to various product and spend categories
§ Participate in the development of new project proposals – provide inputs on product mix, pricing, customer behavior and real estate trends
§ Plan and coordinate public affairs, and communications efforts, to include public relations and Corporate communication
§ Supervise the planning and development of Maestro marketing and communications materials.
§ Represent Maestro at various community and/or business meetings to promote the company.
§ Supervise the preparation, issuance, and delivery of exhibits, and promotion programs.
§ Define and articulate brand positioning vis-à-vis target customer segment
§ Identify the brand trademark architecture, brand look and feel
§ Ensure legal protection of trademarks identified
§ Develop plans for tracking and monitoring brand performance and value
§ Identify and evaluate co-branding opportunities
§ Plan public relations activities, identify brand positioning and messaging requirements for planned public relations activities
§ This role is responsible for branding Maestro and all marketing activities of organization and projects. This is a corporate role with long term vision of the organization goals and strategy road map.
§ Candidate is responsible for PR, Corporate communications, Media management, Digital marketing, advertising and Presales
Key Roles and Responsibilities
Strategic Focus
§ Develop Maestro marketing strategy
§ Direct and oversee the Maestro marketing function to identify and develop new customers for products and services.
§ Research and develop strategies and plans which identify marketing opportunities, direct marketing, and new project development.
§ Develop the Maestro brand philosophy.
§ Establish and implement short- and long-range goals, objectives, policies, and operating procedures.
§ Develop approach/target plans for each segment identified; develop Positioning strategy for each product/segment group
§ Assess alignment of new product launch
Operational Focus
§ Estimate marketing budget based on marketing spend trends, project pipeline and other directives from the senior management.
§ Allocate the marketing budget to various product and spend categories
§ Participate in the development of new project proposals – provide inputs on product mix, pricing, customer behavior and real estate trends
§ Plan and coordinate public affairs, and communications efforts, to include public relations and Corporate communication
§ Supervise the planning and development of Maestro marketing and communications materials.
§ Represent Maestro at various community and/or business meetings to promote the company.
§ Supervise the preparation, issuance, and delivery of exhibits, and promotion programs.
§ Define and articulate brand positioning vis-à-vis target customer segment
§ Identify the brand trademark architecture, brand look and feel
§ Ensure legal protection of trademarks identified
§ Develop plans for tracking and monitoring brand performance and value
§ Identify and evaluate co-branding opportunities
§ Plan public relations activities, identify brand positioning and messaging requirements for planned public relations activities
💡 Quick Summary
Seeking a career-building opportunity? The General Manager Marketing position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Pune offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.