Job Description
Vice President - Digital Marketing
Company details : We, at GlobalShiksha, are on a mission to Make Learning Fun for the K-12 segment by delivering high-quality, affordable supplementary educational products. The GlobalShiksha team of 150+ people works out of offices in Bengaluru. We- re backed by top investor of the world, Accel Partners. Founded in 2011 by an IIT Graduate, GlobalShiksha is among top Ed-tech companies of India and has the trust of 1 million parents. The opportunity as the VP- Digital Marketing, you will be taking care of the entire aspects of digital marketing. You will be working closely with the internal stakeholders and will be responsible for marketing strategy, implementation and optimisation.
• We are looking for an experienced Vice President (VP) of Marketing to direct and oversee our Marketing department.
• You will design, implement and monitor effective marketing strategies that align with our business goals.
• Our ideal candidate has a solid Performance Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques.
• Our VP of Marketing will report directly to the CEO and will oversee internal Marketing teams.
• To be successful in this role, you should be highly professional.
• You should also play a significant role shaping the company's strategic planning.
• Ultimately, you should be able to ensure that the Marketing department's activities contribute to our company's long-term success.
Responsibilities
• Develop and implement a cohesive marketing plan to increase brand awareness
• Set current and long-term goals for internal teams
• Design and review the Marketing department's budget
• Build relationships with media and stakeholders through creative PR strategies
• Monitor all marketing campaigns and improve them when necessary
• Prioritise marketing projects and allocate resources accordingly
• Prepare regular reports and presentations on marketing metrics for the CEO
• Conduct market analysis to identify challenges and opportunities for growth
• Provide guidance and ideas to organize effective marketing events
• Forecast hiring needs for the Marketing department
• Participate in the quarterly and annual planning of the company's objectives
• Track competitors' activities
Requirements And Skills
• Proven work experience as a VP of Marketing, Marketing Director or other senior role
• Demonstrable experience designing and implementing successful marketing campaigns
• Solid knowledge of SEO, web analytics and Google Adwords
• Experience with CRM software and digital marketing tools and techniques
• Strong leadership skills
• Excellent communications skills
• Strong analytical and project management skills
• Strategic mindset, with ability to make difficult decisions
• B-Tech or MBA from Tier1/2 colleges
• 10+ years of working experience in digital marketing with prime focus on social media marketing and near ads.
• Proven track record in generating online orders/website conversion.
• Candidates from the e-commerce industry or marketing agency will be preferred.
• Candidates must have worked for paid marketing strategies and handled a minimum budget of 2 Crores+ per month.
(ref:iimjobs.com
Company details : We, at GlobalShiksha, are on a mission to Make Learning Fun for the K-12 segment by delivering high-quality, affordable supplementary educational products. The GlobalShiksha team of 150+ people works out of offices in Bengaluru. We- re backed by top investor of the world, Accel Partners. Founded in 2011 by an IIT Graduate, GlobalShiksha is among top Ed-tech companies of India and has the trust of 1 million parents. The opportunity as the VP- Digital Marketing, you will be taking care of the entire aspects of digital marketing. You will be working closely with the internal stakeholders and will be responsible for marketing strategy, implementation and optimisation.
• We are looking for an experienced Vice President (VP) of Marketing to direct and oversee our Marketing department.
• You will design, implement and monitor effective marketing strategies that align with our business goals.
• Our ideal candidate has a solid Performance Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques.
• Our VP of Marketing will report directly to the CEO and will oversee internal Marketing teams.
• To be successful in this role, you should be highly professional.
• You should also play a significant role shaping the company's strategic planning.
• Ultimately, you should be able to ensure that the Marketing department's activities contribute to our company's long-term success.
Responsibilities
• Develop and implement a cohesive marketing plan to increase brand awareness
• Set current and long-term goals for internal teams
• Design and review the Marketing department's budget
• Build relationships with media and stakeholders through creative PR strategies
• Monitor all marketing campaigns and improve them when necessary
• Prioritise marketing projects and allocate resources accordingly
• Prepare regular reports and presentations on marketing metrics for the CEO
• Conduct market analysis to identify challenges and opportunities for growth
• Provide guidance and ideas to organize effective marketing events
• Forecast hiring needs for the Marketing department
• Participate in the quarterly and annual planning of the company's objectives
• Track competitors' activities
Requirements And Skills
• Proven work experience as a VP of Marketing, Marketing Director or other senior role
• Demonstrable experience designing and implementing successful marketing campaigns
• Solid knowledge of SEO, web analytics and Google Adwords
• Experience with CRM software and digital marketing tools and techniques
• Strong leadership skills
• Excellent communications skills
• Strong analytical and project management skills
• Strategic mindset, with ability to make difficult decisions
• B-Tech or MBA from Tier1/2 colleges
• 10+ years of working experience in digital marketing with prime focus on social media marketing and near ads.
• Proven track record in generating online orders/website conversion.
• Candidates from the e-commerce industry or marketing agency will be preferred.
• Candidates must have worked for paid marketing strategies and handled a minimum budget of 2 Crores+ per month.
(ref:iimjobs.com
💡 Quick Summary
Seeking a career-building opportunity? The Global Shiksha | Vice President | Digital Marketing position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Jaipur offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.