Company Description

MediGence is a digital healthcare organization based in Noida with a vision to make the world’s best healthcare accessible and affordable. The organization aims to improve global health access and affordability through continuous innovation in healthcare. With its technology suite and global care network of internationally certified healthcare providers, MediGence is revolutionizing healthcare access worldwide.

We are looking for a Google Ads Specialist at MediGence in Noida. The Google Ads Specialist will be responsible for managing Google Ads campaigns, analyzing performance data, optimizing ad campaigns, conducting keyword research, and strategizing to improve click-through rates and conversions.

Responsibilities
• Develop and implement comprehensive PPC strategies aligned with Medigence.com's overall marketing goals and objectives.
• Conduct in-depth keyword research and competitive analysis to identify high-performing keywords and target the right audience.
• Craft compelling and targeted ad copy for various platforms (e.g., Google Ads, Bing Ads) to maximize click-through rates (CTRs).
• Manage and optimize PPC campaigns across multiple platforms, ensuring efficient budget allocation and maximizing return on investment (ROI).
• Monitor campaign performance metrics, analyze data, and identify areas for improvement.
• Regularly generate reports and presentations to communicate campaign performance and insights to stakeholders.
• Stay current on the latest trends and best practices in PPC advertising for the healthcare industry.
• Collaborate with the broader marketing team to ensure seamless integration of PPC campaigns with other marketing initiatives.

Qualifications:
• Minimum 2-3 years of experience managing and optimizing PPC campaigns in the healthcare industry.
• Proven track record of success in managing international PPC campaigns with a budget of 5-10 lakhs per month or more.
• Strong understanding of Google Ads, Bing Ads, and other relevant PPC platforms.
• Excellent keyword research and competitive analysis skills.
• Ability to write clear, concise, and compelling ad copy.
• Data-driven approach with strong analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Ability to work independently and manage multiple projects simultaneously.
• Experience with conversion tracking and attribution modelling is a plus.

Benefits:
• Competitive salary and benefits package.
• Opportunity to work in a fast-paced and dynamic environment.
• Be part of a team dedicated to making a difference in the healthcare industry.
• Continuous learning and development opportunities.