Job Description
Established in 1+73, Roots is a proudly Canadian lifestyle brand that celebrates authenticity, quality, and community. Inspired by the great outdoors, we create timeless, sustainable apparel and leather goods designed for comfort and everyday adventure. At Roots, we believe in fostering a culture of inclusivity, creativity, and teamwork – where every team member plays a role in shaping our brand’s legacy. If you bring passion to everything you do, lead with integrity, and believe in the power of collaboration to drive growth, we’d love to have you on our journey!
Nature & Scope → Your Role at Roots
As a Graphic Designer (1-Year Contract), your role is pivotal in shaping visual elements that not only embody but also elevate a brand's identity across various mediums like print and digital graphics. With a specialized emphasis on retail/visual merchandising, your designs go beyond captivating customers to also streamline operational efficiency through improving brand graphics and internal documents.
Key Responsibilities → How You’ll Make an Impact
Design Responsibilities:
Develop best-in-class signage for adaptation across stores, maintaining brand consistency and visual appeal— effectively communicate our brand's message, values, and identity.
Customer-facing inclusive of (but not limited to): In-store signage, pop graphics
Operational documents inclusive of (but not limited to): Field guide communication, index pages, distros, etc.
Invest time in visiting Roots + competitors stores, conducting regular design audits to stay updated on industry trends, design techniques, and best practices to continuously improve design quality, communication & communication; prepare presentations on store experience and operational analysis.
Identify new opportunities to elevate in-store design and communication materials throughout the store environment, constantly seeking innovative solutions for various print mediums (2D/3D) and miscellaneous digital design needs.
Engage in collaborative efforts with cross-functional teams to thoroughly grasp project requirements and objectives involving graphic design needs.
Participate in brainstorming sessions and contribute innovative ideas to enhance brand storytelling through visual design.
Assist in the adoption and continued evolution of the Roots style guide and brand voice documents with particular emphasis on typography, color, and layout.
Manage multiple projects simultaneously and prioritize tasks to meet deadlines.
Design Production Responsibilities:
Monitor print press approvals, resolution, color accuracy, production processes, and execution to maintain high-quality output standards.
Create and manage distro's for all store signage product, along with storyboards for monthly marketing elements
Provide design iterations across all retail/store tiers to cater to different audience segments and store formats, in collaboration with Visual Presentations Manager.
Maintain regular communication with printers to ensure clarity, alignment on project specifications, budget maintenance and seamless execution of printing creative work.
Ensure materials are delivered to their end destination within established timelines and using the most cost-effective manner possible, while maintaining quality standards.
Support retail and visual merchandise teams on internal process and execution documents, providing guidance and expertise to ensure efficient workflow and quality output.
Export, template and craft quarterly documents pertaining to Merchandising Visual Line Plans and product Index
Support in the monthly creation of Field Guides and Window Directives for Field Teams
Qualifications & Experience → The Skills You Bring
Bachelor's Degree or Diploma in Graphic Design (or equivalent).
Minimum of 5 years' experience in the retail apparel industry or equivalent.
Expert knowledge of relevant design software systems including Adobe Creative Suite (Illustrator & Photoshop)
Extensive knowledge of print design, typography, layout, color, and visual communication.
Extensive knowledge of Adobe Creative Suite (InDesign, Photoshop and Illustrator)
Previous experience in retail and/or the fashion industry preferred
Listens and understands the vision of the brand and seasonal direction
Demonstrated ability to manage multiple perspectives, integrating information from a variety of sources
Ability to work collaboratively across multiple departments and functions demonstrating the ability to seek appropriate approvals and gain consensus
Manages multiple tight project deadlines and calendar milestones
Effectively communicates ideas and key information to all necessary departments
Knowledge of apparel design, garment construction, applied graphic processes and fashion cycles
At Roots we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada's diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don't meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.
Nature & Scope → Your Role at Roots
As a Graphic Designer (1-Year Contract), your role is pivotal in shaping visual elements that not only embody but also elevate a brand's identity across various mediums like print and digital graphics. With a specialized emphasis on retail/visual merchandising, your designs go beyond captivating customers to also streamline operational efficiency through improving brand graphics and internal documents.
Key Responsibilities → How You’ll Make an Impact
Design Responsibilities:
Develop best-in-class signage for adaptation across stores, maintaining brand consistency and visual appeal— effectively communicate our brand's message, values, and identity.
Customer-facing inclusive of (but not limited to): In-store signage, pop graphics
Operational documents inclusive of (but not limited to): Field guide communication, index pages, distros, etc.
Invest time in visiting Roots + competitors stores, conducting regular design audits to stay updated on industry trends, design techniques, and best practices to continuously improve design quality, communication & communication; prepare presentations on store experience and operational analysis.
Identify new opportunities to elevate in-store design and communication materials throughout the store environment, constantly seeking innovative solutions for various print mediums (2D/3D) and miscellaneous digital design needs.
Engage in collaborative efforts with cross-functional teams to thoroughly grasp project requirements and objectives involving graphic design needs.
Participate in brainstorming sessions and contribute innovative ideas to enhance brand storytelling through visual design.
Assist in the adoption and continued evolution of the Roots style guide and brand voice documents with particular emphasis on typography, color, and layout.
Manage multiple projects simultaneously and prioritize tasks to meet deadlines.
Design Production Responsibilities:
Monitor print press approvals, resolution, color accuracy, production processes, and execution to maintain high-quality output standards.
Create and manage distro's for all store signage product, along with storyboards for monthly marketing elements
Provide design iterations across all retail/store tiers to cater to different audience segments and store formats, in collaboration with Visual Presentations Manager.
Maintain regular communication with printers to ensure clarity, alignment on project specifications, budget maintenance and seamless execution of printing creative work.
Ensure materials are delivered to their end destination within established timelines and using the most cost-effective manner possible, while maintaining quality standards.
Support retail and visual merchandise teams on internal process and execution documents, providing guidance and expertise to ensure efficient workflow and quality output.
Export, template and craft quarterly documents pertaining to Merchandising Visual Line Plans and product Index
Support in the monthly creation of Field Guides and Window Directives for Field Teams
Qualifications & Experience → The Skills You Bring
Bachelor's Degree or Diploma in Graphic Design (or equivalent).
Minimum of 5 years' experience in the retail apparel industry or equivalent.
Expert knowledge of relevant design software systems including Adobe Creative Suite (Illustrator & Photoshop)
Extensive knowledge of print design, typography, layout, color, and visual communication.
Extensive knowledge of Adobe Creative Suite (InDesign, Photoshop and Illustrator)
Previous experience in retail and/or the fashion industry preferred
Listens and understands the vision of the brand and seasonal direction
Demonstrated ability to manage multiple perspectives, integrating information from a variety of sources
Ability to work collaboratively across multiple departments and functions demonstrating the ability to seek appropriate approvals and gain consensus
Manages multiple tight project deadlines and calendar milestones
Effectively communicates ideas and key information to all necessary departments
Knowledge of apparel design, garment construction, applied graphic processes and fashion cycles
At Roots we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada's diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don't meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.
💡 Quick Summary
Seeking a career-building opportunity? The Graphic Designer (1-Year Contract) position is now open for candidates interested in the Fashion Designer Jobs sector. This role in Toronto offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Fashion Designer Jobs is a plus.
