Job Description
"The Marketing team is poised for unprecedented growth and opportunity. We're in a very unique position where we've experienced tremendous success but are far from exhausting the whitespace around us. There is a unique opportunity to join a rising organization and make a significant and immediate impact." Mark Lynch - Senior Director, Demand Generation
We're on the hunt for a dynamic Growth Marketing Manager to fuel brand expansion and accelerate lead generation. You'll tap into the power of programmatic advertising, connected TV (CTV), paid social, and cutting-edge digital channels to craft bold, data-driven strategies that drive real impact. If you're a creative, results-driven marketer who thrives in a fast-paced environment and loves pushing the boundaries of growth, we want to hear from you!
Are you interested in hearing more about Absorb from a current employee? Listen here:
Absorb Culture - Absorb LMS
What you’ll do:
Develop Integrated Growth Strategies: Create multi-channel marketing campaigns that combine programmatic, CTV, paid social, and digital channels to attract customers and increase brand visibility.
Optimize Campaign Performance: Track and improve marketing initiatives using data-driven methods. Focus on increasing conversion rates, reducing customer acquisition costs, and maximizing return on investment.
Leverage Programmatic & CTV Expertise: Apply your knowledge of programmatic and connected TV advertising to develop effective growth strategies that work across different digital platforms.
Experiment and Innovate: Test new marketing tactics and creative approaches. Use A/B testing to find new growth opportunities and validate channel performance.
Cross-Functional Collaboration: Work closely with brand, product, analytics, and demand teams to ensure consistent messaging and support overall business goals.
Data-Driven Insights and Reporting: Build comprehensive reports and dashboards that track campaign performance and provide actionable insights to key stakeholders.
Budget Management: Manage marketing budgets across multiple channels, ensuring efficient spending and maximum return on investment while staying flexible to market changes.
What you’ll bring:
Proven Growth Marketing Expertise: 7+ years of growth marketing experience, with strong background in programmatic and CTV channels, and hands-on experience in B2B SaaS marketing.
Data-Driven Mindset: Ability to analyze complex data, draw meaningful insights, and use metrics to continuously improve marketing performance.
Technical Proficiency: Expert knowledge of digital advertising platforms (Google Ads, DV360, TradeDesk, CTV platforms) and analytics tools like Google Analytics.
Strategic and Innovative Thinker: Innovative approach to combining traditional marketing channels with new growth opportunities, always testing and improving strategies.
Collaboration and Communication: Strong interpersonal skills and experience working across different teams to drive collective success.
Adaptability in a Fast-Paced Environment: Proven ability to thrive in dynamic settings and quickly adjust strategies as market conditions change.
Are you ready to become an Absorber?
What we offer:
Fully remote-first work with flexible work arrangements
Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location
New Hire Equipment Allowance and monthly Flex Allowance to support your success
Endless opportunity for career growth and internal mobility
Employee driven DE&I programs
Games room, meditation & yoga space, state of the art workplace for Absorbers in our Calgary office
Who are we?
Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world. Absorb is a cloud-based learning management system (LMS) engineered to inspire learning and fuel business productivity. Our online learning platform combines forward-thinking technology built to scale as our customer’s organizations grow. We empower learners to enrich their lives, workplaces and communities.
Our values are simple:
We achieve exceptional results by genuinely caring about each other and the work we do
We’re united, and we grow through our commitment to elevating continual learning!
Absorb is proud to be an equal opportunity employer, we celebrate diversity and are committed to creating a safe and inclusive environment for all our people. All employment decisions are based on business needs, job requirements and individual qualifications. In the event a current Absorb employee would like to apply for this role they will inform their supervisor prior to submitting their application. Successful candidates for this position will be subject to pre-employment background screening, including a criminal record check and must be able to show proof of legal eligibility to work in the country they have applied to without sponsorship.
Should you require any accommodation during the recruitment process, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, please contact us at accessiblecareers@absorblms.com
#LI-REMOTE
We're on the hunt for a dynamic Growth Marketing Manager to fuel brand expansion and accelerate lead generation. You'll tap into the power of programmatic advertising, connected TV (CTV), paid social, and cutting-edge digital channels to craft bold, data-driven strategies that drive real impact. If you're a creative, results-driven marketer who thrives in a fast-paced environment and loves pushing the boundaries of growth, we want to hear from you!
Are you interested in hearing more about Absorb from a current employee? Listen here:
Absorb Culture - Absorb LMS
What you’ll do:
Develop Integrated Growth Strategies: Create multi-channel marketing campaigns that combine programmatic, CTV, paid social, and digital channels to attract customers and increase brand visibility.
Optimize Campaign Performance: Track and improve marketing initiatives using data-driven methods. Focus on increasing conversion rates, reducing customer acquisition costs, and maximizing return on investment.
Leverage Programmatic & CTV Expertise: Apply your knowledge of programmatic and connected TV advertising to develop effective growth strategies that work across different digital platforms.
Experiment and Innovate: Test new marketing tactics and creative approaches. Use A/B testing to find new growth opportunities and validate channel performance.
Cross-Functional Collaboration: Work closely with brand, product, analytics, and demand teams to ensure consistent messaging and support overall business goals.
Data-Driven Insights and Reporting: Build comprehensive reports and dashboards that track campaign performance and provide actionable insights to key stakeholders.
Budget Management: Manage marketing budgets across multiple channels, ensuring efficient spending and maximum return on investment while staying flexible to market changes.
What you’ll bring:
Proven Growth Marketing Expertise: 7+ years of growth marketing experience, with strong background in programmatic and CTV channels, and hands-on experience in B2B SaaS marketing.
Data-Driven Mindset: Ability to analyze complex data, draw meaningful insights, and use metrics to continuously improve marketing performance.
Technical Proficiency: Expert knowledge of digital advertising platforms (Google Ads, DV360, TradeDesk, CTV platforms) and analytics tools like Google Analytics.
Strategic and Innovative Thinker: Innovative approach to combining traditional marketing channels with new growth opportunities, always testing and improving strategies.
Collaboration and Communication: Strong interpersonal skills and experience working across different teams to drive collective success.
Adaptability in a Fast-Paced Environment: Proven ability to thrive in dynamic settings and quickly adjust strategies as market conditions change.
Are you ready to become an Absorber?
What we offer:
Fully remote-first work with flexible work arrangements
Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location
New Hire Equipment Allowance and monthly Flex Allowance to support your success
Endless opportunity for career growth and internal mobility
Employee driven DE&I programs
Games room, meditation & yoga space, state of the art workplace for Absorbers in our Calgary office
Who are we?
Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world. Absorb is a cloud-based learning management system (LMS) engineered to inspire learning and fuel business productivity. Our online learning platform combines forward-thinking technology built to scale as our customer’s organizations grow. We empower learners to enrich their lives, workplaces and communities.
Our values are simple:
We achieve exceptional results by genuinely caring about each other and the work we do
We’re united, and we grow through our commitment to elevating continual learning!
Absorb is proud to be an equal opportunity employer, we celebrate diversity and are committed to creating a safe and inclusive environment for all our people. All employment decisions are based on business needs, job requirements and individual qualifications. In the event a current Absorb employee would like to apply for this role they will inform their supervisor prior to submitting their application. Successful candidates for this position will be subject to pre-employment background screening, including a criminal record check and must be able to show proof of legal eligibility to work in the country they have applied to without sponsorship.
Should you require any accommodation during the recruitment process, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, please contact us at accessiblecareers@absorblms.com
#LI-REMOTE
💡 Quick Summary
Seeking a career-building opportunity? The Growth Marketing Manager position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Toronto offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.