Growth Marketing Strategist

About Ubiqedge: Ubiqedge is at the forefront of digital transformation, offering an advanced IoT platform designed for enterprises. Our mission is to drive digital progress across industries through integrated hardware, software, and services that simplify IoT adoption. By empowering businesses with real-time data, we enable smarter, sustainable operations�redefining possibilities for a better future. Role Overview: We are seeking a proactive, creative, and analytically driven Growth Marketing Strategist to join our expanding team. This role offers a unique opportunity to work directly with leadership, lead integrated marketing campaigns, and contribute meaningfully to Ubiqedge�s strategic growth and market expansion across India and global markets. The ideal candidate will bring 2�5 years of hands-on experience in B2B marketing, performance marketing, event coordination, SEO, and content strategy, preferably within a tech-driven or SaaS environment. You should be comfortable i content strategy a fast-paced startup culture and have the ability to manage marketing operations with a high level of ownership and impact. Key Responsibilities: Marketing Strategy & Execution Design and implement integrated marketing strategies aligned with business objectives. Drive brand awareness and lead generation through digital and offline campaigns. Support sales enablement by creating impactful pitch decks, knowledge bases, brochures, and explainer videos. Social Media & Digital Marketing. Plan and manage monthly content calendars across LinkedIn, YouTube, and other relevant platforms. Boost engagement and follower growth through targeted campaigns. Curate and manage Google Ads and performance marketing efforts to maximize conversions and ROI. Email Marketing & Newsletters. Create segmented email campaigns and newsletters using A/B testing strategies. Track open/click rates and continuously optimize for engagement and lead nurturing. Events, Exhibitions & Webinars. Plan and execute pre- and post-event marketing for expos, webinars, and roundtables across India and abroad. Coordinate logistics, develop promotional collaterals, and ensure MQL (Marketing Qualified Lead) generation from events. Market Intelligence & Positioning. Conduct competitive analysis, industry trend research, and define Ideal Customer Profiles (ICP). Help refine product messaging and positioning across channels and platforms. Website & SEO. Collaborate with internal/external teams to improve website performance, landing pages, and conversion flows. Drive and implement on-page and off-page SEO strategies to increase organic visibility and website traffic. Conduct keyword research, competitor SEO analysis, and regularly audit site health and technical SEO metrics. Monitor performance using tools like Google Search Console, SEMrush, or Ahrefs and report actionable insights. Public Relations & Employer Branding. Drive PR initiatives, including story placements and article submissions on notable digital platforms (e.g., LinkedIn Pulse, Medium, YourStory). Contribute to employer branding via internal communications and external brand narratives. Cross-Functional Collaboration. Work closely with product, sales, and leadership to ensure alignment between marketing efforts and strategic priorities. Regularly present marketing insights and performance reports to key stakeholders. Qualifications & Experience. Bachelor's degree in Marketing, Business, Communication, Engineering, or a related field. 2�5 years of relevant experience in marketing, growth, or communications, preferably in a startup, SaaS, or IoT-driven environment. Skills & Tools. Strong command over social media strategy and content development. Experience with tools like Google Ads, Meta Business Manager, Canva, Mailchimp, Zoho Campaigns, and CRM platforms. Working knowledge of SEO, marketing analytics (Google Analytics), and marketing automation. Graphic design and video editing skills using tools like Canva, Adobe Premiere Pro, or Wondershare Filmora. Excellent communication, project management, and organizational skills. Soft Skills Strong analytical mindset with a focus on ROI and performance metrics. Clear communication and storytelling skills for both technical and non-technical audiences. Self-driven with the ability to independently manage projects and deadlines. Creative approach to problem-solving and campaign ideation. Adaptability to thrive in a fast-paced, cross-functional team environment. Why Join Ubiqedge? At Ubiqedge, you�ll be part of a fast-growing tech startup driving innovation in IoT and automation. This role offers: Leadership Exposure: Work directly with senior management on strategic growth initiatives. Real-World Impact: Contribute to high-visibility projects that generate measurable business outcomes across industries. Dynamic Environment: Join a collaborative culture that encourages creativity, ownership, and bold experimentation. Accelerated Learning: Learn by doing and grow rapidly in a role that blends strategy, execution, and data-driven decision-making. Continuous Growth: Be part of a team that values continuous learning, cross-functional collaboration, and long-term career development. Job Types: Full-time, Permanent Pay: ?35,000.00 - ?50,000.00 per month Benefits: Health insurance Paid sick time Paid time off Provident Fund Schedule: Day shift Work Location: In person