Head | Digital Marketing

Function: Digital MarketingPosition: Business HeadPOSITION OVERVIEW:Purpose:
• Overlook and manage the day to day functioning of the Social Media team.
• Pitching for new clients and retention of existing clientsKey Responsibilities:-

Develop digital marketing strategies to improve awareness, engagement, new customer acquisition (Cross-Sell/Up-Sell), and support client retention.-

Has experience with online monitoring and measurement platforms including but not limited to

Facebook Insights YouTube Insights, Google Analytics, HootSuite, TweetDeck, and our own products-

Business Development/Pitching to new clients-

Mentor and provide training to communication and management professionals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks-

Work with brands / clients to explore and identify ways to integrate social media into business strategies and marketing campaigns-

Take a proactive approach to account and relationship management with the goal of providing superior customer experience-

Up-selling to existing clients-

Take a proactive approach to account and relationship management with the goal of providing superior customer experience-

Responsible in providing innovative solutions to clients/campaigns-

Manage day to day operations of the team-

Is the escalation point for the accounts/campaigns running under him/her-

Is responsible for the contracts/agreements-

Is responsible for training of his/her Account Managers-

Approving leaves of his/her account managers-

Performance review of his/her account managers-

Final POC for client issues/resolutions etc- (External)Reports To: Vice President/CEODirect Reports: Associate, Junior Associates, Senior Associates and Account Managers and Senior Account ManagersKey Measures:
• Assign targets, KRAs and KPIs to the team and ensure that the team works towards achieving the same.-

Ensure higher returns of Capital-

Identifying future needs of the client and defining workflows for the team accordingly.-

Developing and managing digital marketing campaigns-

Review new technologies and keep the company at the forefront of developments in digital marketing.-

Conduct research of companies, preparing presentations, building databases and lead generation-

Overseeing the social media strategy of the company-

Conceive, create and executive online media and marketing programs.-

Strategize and execute social media and digital branding programs from concept to execution in partnership with various internal and external cross functional business partners.
• Ensure smooth intra team communications and process deliveries. Ensure smooth intra team communications and process deliveries.-

Ensuring proper protocol and communication etiquettes are adhered to at all times (for ex: emails, deadlines on deliverables, follow-ups, timely responses to clients and colleagues, etc..)PERSON OVERVIEW:Qualifications: Graduates (BA, BSc, BMM etc..), Postgraduates, Any higher professional qualifications (for example: MBA, PGDBM etc...)Experience: 4-6 years of Digital Marketing experienceSoft Skills:-

Excellent command over the language-

Good communication (written and verbal) skills-

Creative thinking-

Management skills-

People skills-

Being Up to date with latest trends in the market-

Ability to take sound business callsLocation
• Jogeshwari West, MumbaiPlease share updated CV with current CTCHR Skills:- Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing (SMM), Project Management, Google Analytics, Business Development, Lead Generation and Social media strategy