Head Digital Marketing | Probus Insurance Broker Private Limited

Job Location: Mumbai / Hybrid About Probus - Probus is one of the fastest growing B2B2C insurtechs with 30,000+ PoSPs ( point of sale partners ) & presence across 20+ locations. Currently products ( both life & non-life ) from 25+ insurance companies are made available through the platform & endeavour is to make more product offerings going forward. The platform uses AI based capabilities to enable its intermediaries to help their clients purchase the right insurance solutions. Head - Digital Marketing will be responsible for developing & implementing output led digital marketing plan including designing ideal social media strategy for the organization on both B2B as well as B2C front. Ideal candidate must be well qualified & have a proven track record of success in a digital marketing leadership role, with at least 5+ years of experience in the insurance / BFSI or e-commerce sector of which at-least 2 years on the managerial side is preferred. The candidate must have a strong grasp of current martech & marcom tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution & be able to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Key Responsibility: Lead marketing, branding, content, customer acquisition, retention, and engagement at Probus. Key Skills: Should be conversant with online & offline media, SEO & SEM, media and communication strategy, brand management, online tracking and analytics, performance marketing, platform strategy. Strong stakeholder management skills , ability to work with cross functional teams & strong project management acumen is a quality the candidate must possess. —