Job Description
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Head of Marketing
MagicMind Technologies
Kolkata, West Bengal
Apply on LinkedIn
18 hours ago
Full–time
Role Summary Location -KOLKATA As Head Of Digital Marketing, you will work with the senior management to define and deliver on the digital marketing strategic direction with responsibility for building and managing a team of experienced digital professionals. The Head of Digital marketing will be responsible for developing and implementing the digital marketing strategy & managing the digital marketing budget and delivering on the client targets. The successful candidate will be fully accountable for multiple digital marketing channels to include: PPC, Affiliates, Media Buying, Analytics, Programmatic, SEO and Paid Social Media and content. The ideal candidate will be a driven individual with an entrepreneurial spirit with a wealth of digital experience gained. The Head of Digital Marketing will have an in-depth understanding of all digital marketing disciplines and be able to demonstrate success of growth in a similar B2C business in senior roles. The Head of Digital Marketing will report in to the Senior Client Services Director Roles and Responsibilities · Oversee and support team · Strategies future growth of channel with a focus on spend Vs. ROI KPIs · Developing Digital marketing plan and managing the overall digital marketing budget for the assigned brands · Management reporting to the Executive and respective stakeholders on individual brands performance · Developing and delivering a roadmap of all online activities development including but not restricted to Search, Affiliates, Media Buying, Programmatic, Social Media & SEO · Use a range of analytical tools to identify areas of success/that need improvement · Ensuring maintenance and growth plans for channels · Establishing relationship with the brand owners to ensure there is collaboration with digital activities development, sharing technologies and developing · Leveraging other group services where relevant and required and developing relationships with other shared services · Work closely with the marketing & sales team to ensure cohesive approach and maximization of ROI · Certified in Advance Search as a Google Adwords professional and in Web-Analytics as a Google Analytics Professional (preferable) · Passion for marketing consumer internet product, strong analytics driven approach combined with eagerness to talk to users and create the best campaigns · Developing highly effective & creative demand generation initiatives. · Responsible for Optimizing web traffic and performance metrics like CTR, engagement, lead generation, conversion, site ranking and open rates / opt-outs. · Conversion funnel optimization based on changes in adwords, targeting, bidding, choice of landing page etc. · Goal - Drive traffic to the website of potential customers looking for services, with the metric being number of requests submitted and not visits. · Good knowledge about website design and UI / UX · Meeting targets relating to leads and expenditure for all brands under your remit. · Managing staff within the digital team to include recruitment & selection, deployment, performance, training and development. · Manage team to ensure all reporting on campaign/CRM and activity performance is delivered accurately, on time, and in a format that informs business decisions · Liaison and partner with finance team on finance queries, reconciliation and ensuring all suppliers get paid on time
Head of Marketing
MagicMind Technologies
Kolkata, West Bengal
Apply on LinkedIn
18 hours ago
Full–time
Role Summary Location -KOLKATA As Head Of Digital Marketing, you will work with the senior management to define and deliver on the digital marketing strategic direction with responsibility for building and managing a team of experienced digital professionals. The Head of Digital marketing will be responsible for developing and implementing the digital marketing strategy & managing the digital marketing budget and delivering on the client targets. The successful candidate will be fully accountable for multiple digital marketing channels to include: PPC, Affiliates, Media Buying, Analytics, Programmatic, SEO and Paid Social Media and content. The ideal candidate will be a driven individual with an entrepreneurial spirit with a wealth of digital experience gained. The Head of Digital Marketing will have an in-depth understanding of all digital marketing disciplines and be able to demonstrate success of growth in a similar B2C business in senior roles. The Head of Digital Marketing will report in to the Senior Client Services Director Roles and Responsibilities · Oversee and support team · Strategies future growth of channel with a focus on spend Vs. ROI KPIs · Developing Digital marketing plan and managing the overall digital marketing budget for the assigned brands · Management reporting to the Executive and respective stakeholders on individual brands performance · Developing and delivering a roadmap of all online activities development including but not restricted to Search, Affiliates, Media Buying, Programmatic, Social Media & SEO · Use a range of analytical tools to identify areas of success/that need improvement · Ensuring maintenance and growth plans for channels · Establishing relationship with the brand owners to ensure there is collaboration with digital activities development, sharing technologies and developing · Leveraging other group services where relevant and required and developing relationships with other shared services · Work closely with the marketing & sales team to ensure cohesive approach and maximization of ROI · Certified in Advance Search as a Google Adwords professional and in Web-Analytics as a Google Analytics Professional (preferable) · Passion for marketing consumer internet product, strong analytics driven approach combined with eagerness to talk to users and create the best campaigns · Developing highly effective & creative demand generation initiatives. · Responsible for Optimizing web traffic and performance metrics like CTR, engagement, lead generation, conversion, site ranking and open rates / opt-outs. · Conversion funnel optimization based on changes in adwords, targeting, bidding, choice of landing page etc. · Goal - Drive traffic to the website of potential customers looking for services, with the metric being number of requests submitted and not visits. · Good knowledge about website design and UI / UX · Meeting targets relating to leads and expenditure for all brands under your remit. · Managing staff within the digital team to include recruitment & selection, deployment, performance, training and development. · Manage team to ensure all reporting on campaign/CRM and activity performance is delivered accurately, on time, and in a format that informs business decisions · Liaison and partner with finance team on finance queries, reconciliation and ensuring all suppliers get paid on time
💡 Quick Summary
Seeking a career-building opportunity? The Head of Marketing position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Kolkata offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.