Job Description
Job Summary
There’s large scope for creativity and freedom provided that a highly data led approach is used, and where there’s a proven ROI there’s a limitless budget.
The Primary Purpose Of The Role:
It’s a leadership role and your main responsibilities will be the delivery of the digital marketing strategy against long term KPIs for product/services verticals across multiple brands. You will serve as the primary point of agency contact for Advertising & Marketing Accounts ensuring a careful balance between the client’s needs, wants and priorities, and the agency’s bottom line. It is a crucial role in client retention as well as potentially bringing in new business through value-driven sales or the client referral process.
Core skills:
This will involve setting the acquisition strategy by heading up all of the Paid Media and SEO (all in-house), as well as taking a hands-on approach when leading the marketing team. Addition to this a strong interpersonal and communication skills Must be able to finesse delicate client relationships while driving the agency to deliver its best results.
• The client’s business model
• The marketplace and factors affecting sales
• Advertising techniques from research, creative, technology and media outreach solutions
Key Responsibilities & Deliverables:
• Define the marketing strategy, aligned to the product roadmap and overall business objectives.
• Coordinate with PR, CRM and brand teams to deliver the overall marketing strategy.
• Ensure that the SEO and Paid Media objectives are set and executed against.
• Manage and Implement the marketing budget.
• Develop and roll out marketing campaigns across both online and offline channels.
• Ensure that the content delivery is aligned to the overall strategy.
Qualification:
• 5+ years of experience managing various brands in agency set up
• Proven B2B experience such as MSME, manufacturing, education, fintech, real estate, healthcare, food etc.
• Thorough understanding of PPC and SEO, and experience of dealing with these in house.
• Strong communications skills and an excellent commercial understanding
• A highly data driven and analytical mindset within their decision making.
• A passion for start-ups and self-driven to understand the underlying industry and trends.
• The passion and ability to grow others professionally
There’s large scope for creativity and freedom provided that a highly data led approach is used, and where there’s a proven ROI there’s a limitless budget.
The Primary Purpose Of The Role:
It’s a leadership role and your main responsibilities will be the delivery of the digital marketing strategy against long term KPIs for product/services verticals across multiple brands. You will serve as the primary point of agency contact for Advertising & Marketing Accounts ensuring a careful balance between the client’s needs, wants and priorities, and the agency’s bottom line. It is a crucial role in client retention as well as potentially bringing in new business through value-driven sales or the client referral process.
Core skills:
This will involve setting the acquisition strategy by heading up all of the Paid Media and SEO (all in-house), as well as taking a hands-on approach when leading the marketing team. Addition to this a strong interpersonal and communication skills Must be able to finesse delicate client relationships while driving the agency to deliver its best results.
• The client’s business model
• The marketplace and factors affecting sales
• Advertising techniques from research, creative, technology and media outreach solutions
Key Responsibilities & Deliverables:
• Define the marketing strategy, aligned to the product roadmap and overall business objectives.
• Coordinate with PR, CRM and brand teams to deliver the overall marketing strategy.
• Ensure that the SEO and Paid Media objectives are set and executed against.
• Manage and Implement the marketing budget.
• Develop and roll out marketing campaigns across both online and offline channels.
• Ensure that the content delivery is aligned to the overall strategy.
Qualification:
• 5+ years of experience managing various brands in agency set up
• Proven B2B experience such as MSME, manufacturing, education, fintech, real estate, healthcare, food etc.
• Thorough understanding of PPC and SEO, and experience of dealing with these in house.
• Strong communications skills and an excellent commercial understanding
• A highly data driven and analytical mindset within their decision making.
• A passion for start-ups and self-driven to understand the underlying industry and trends.
• The passion and ability to grow others professionally
💡 Quick Summary
Seeking a career-building opportunity? The Head of SEO Performance Marketing position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
