Job Description
Company Overview:
ImpactGuru.com is India's leading healthcare financing platform aimed at improving healthcare accessibility and affordability through technology solutions for hospitals, patients, and donors.
Job Summary:
- As a Retention Marketing Manager at ImpactGuru.com, you will play a crucial role in developing and executing strategies to enhance customer retention, loyalty, and lifetime value.
- This position requires a data-driven approach to understand customer behavior and create personalized experiences that drive engagement and retention.
Key Responsibilities:
Strategy Development:
- Develop and execute comprehensive retention marketing strategies focused on increasing customer loyalty, reducing churn, and maximizing lifetime value.
Customer Segmentation:
- Utilize customer data to segment the customer base effectively and create targeted retention campaigns tailored to different customer segments.
Multi-Channel Campaigns:
- Design and implement multi-channel retention campaigns across email marketing, SMS, push notifications, in-app messaging, and social media platforms.
Personalization:
- Implement personalization techniques to deliver relevant and timely content to different customer segments, enhancing engagement and satisfaction.
Lifecycle Marketing:
- Develop and manage customer lifecycle marketing programs including onboarding, engagement, upsell, and win-back campaigns to optimize customer retention throughout their journey.
Data Analysis:
- Monitor and analyze key retention metrics and campaign performance, providing actionable insights and recommendations for continuous optimization.
Collaboration:
- Work closely with cross-functional teams including product, content, customer support, and analytics to ensure alignment and effectiveness of retention strategies.
Customer Feedback:
Gather and analyze customer feedback to identify pain points and opportunities for improving the overall customer experience, thereby increasing retention rates.
Required Skills and Qualifications:
- Proven experience (2-4 years) in retention marketing or a similar role within the healthcare or tech industry.
- Strong understanding of customer lifecycle management and marketing automation tools.
- Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Creative thinker with a passion for developing innovative and effective retention strategies.
- Effective communicator and collaborator with cross-functional teams.
- Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred
ImpactGuru.com is India's leading healthcare financing platform aimed at improving healthcare accessibility and affordability through technology solutions for hospitals, patients, and donors.
Job Summary:
- As a Retention Marketing Manager at ImpactGuru.com, you will play a crucial role in developing and executing strategies to enhance customer retention, loyalty, and lifetime value.
- This position requires a data-driven approach to understand customer behavior and create personalized experiences that drive engagement and retention.
Key Responsibilities:
Strategy Development:
- Develop and execute comprehensive retention marketing strategies focused on increasing customer loyalty, reducing churn, and maximizing lifetime value.
Customer Segmentation:
- Utilize customer data to segment the customer base effectively and create targeted retention campaigns tailored to different customer segments.
Multi-Channel Campaigns:
- Design and implement multi-channel retention campaigns across email marketing, SMS, push notifications, in-app messaging, and social media platforms.
Personalization:
- Implement personalization techniques to deliver relevant and timely content to different customer segments, enhancing engagement and satisfaction.
Lifecycle Marketing:
- Develop and manage customer lifecycle marketing programs including onboarding, engagement, upsell, and win-back campaigns to optimize customer retention throughout their journey.
Data Analysis:
- Monitor and analyze key retention metrics and campaign performance, providing actionable insights and recommendations for continuous optimization.
Collaboration:
- Work closely with cross-functional teams including product, content, customer support, and analytics to ensure alignment and effectiveness of retention strategies.
Customer Feedback:
Gather and analyze customer feedback to identify pain points and opportunities for improving the overall customer experience, thereby increasing retention rates.
Required Skills and Qualifications:
- Proven experience (2-4 years) in retention marketing or a similar role within the healthcare or tech industry.
- Strong understanding of customer lifecycle management and marketing automation tools.
- Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Creative thinker with a passion for developing innovative and effective retention strategies.
- Effective communicator and collaborator with cross-functional teams.
- Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred
💡 Quick Summary
Seeking a career-building opportunity? The Impact Guru | Retention Marketing Manager position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.