Job Description for Content Creator X Copywriter

Job Description For Content Superstar

Location: Malviya Nagar, Delhi

About Antinorm

We are Antinorm. We're the new kids on the block, but we're here to make some noise! Our DTC beautyXpersonal care brand is shaking up the industry with personal care products that are multifunctional. We're not just selling products; we're cultivating a community of empowered individuals who believe that self-care can be convenient, easy and cater to your lifestyle and needs.

Who We're Looking For

Are you a storytelling superstar with a flair for visuals and words? Do you live for creating thumb-stopping content and crafting copy that converts? We're looking for a hybrid creative — someone who can bring our brand voice to life through powerful visuals and punchy copy, from Instagram reels to newsletters.

If you’re the kind of person who is great at content ideation, drafts catchy WhatsApp messages that get clicked, and loves turning product USPs into viral posts — and isn’t afraid to be in front of the camera now and then — this role is for you.

Responsibilities

Content Creation:

Develop and execute compelling, on-brand visual content for social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)

Conceptualize and execute photo and video shoots in line with brand vision

Be comfortable appearing in videos (e.g., tutorials, reels, BTS, reviews) when required to support storytelling and content creation

Design graphics, visuals, and storyboards using tools like Canva, Adobe Creative Suite, or similar

Create educational and engaging content around our products, ingredients, and rituals

Collaborate with influencers to co-create authentic and resonant content

Capture and edit behind-the-scenes content that showcases our team and values

Work closely with the marketing team to align content with campaign objectives

Manage and maintain our content library

Develop UGC strategies

Copywriting

Write clear, concise, and persuasive copy for:

Social media captions

WhatsApp messages

Email campaigns and subject lines

Website and landing pages

Product descriptions and packaging

Reel scripts

Tailor messaging for different platforms and audiences, while maintaining a cohesive brand voice

Tech & Strategy

Leverage AI tools (e.g., ChatGPT, Claude, Canva Magic Write, Copy.ai) for content ideation, drafting, and productivity

Use video editing tools (e.g., CapCut, Adobe Premiere Pro, InShot) to produce short-form and long-form content

Maintain and update a robust content calendar across platformsTrack and analyze performance metrics to optimize content and copy

Stay updated on digital trends, content formats, and social media algorithms

Requirements

1+ years of content creation and/or copywriting experience, preferably in the beauty/personal care space

Strong portfolio showcasing both visual content (photo/video/design) and written work

Proficiency in tools like Adobe Creative Suite, Canva, CapCut, InShot, or similar

Experience with AI content generation tools for writing and ideation

Knowledge of content planning and scheduling tools (e.g., Notion, Buffer, Later)

Excellent grasp of current digital trends, storytelling formats, and platform nuances

Comfortable being on camera and participating in video content creation

Strong attention to detail, aesthetic sense, and exceptional copywriting abilities to weave stories through words and visuals

Knowledge of best SEO practices

Ability to work independently, manage multiple projects, and meet deadlines

Benefits

Be among the first hires and shape the future of a fast-growing brand

Creative freedom to shape brand voice and content strategy

Competitive salary

Access to the latest content tools, AI tech, and editing software

Opportunities for upskilling, experimentation, and growth in the content + tech space

Skills: align content,claude,content creation,graphic design,design graphics,ai content generation,tutorials,reels,on-brand visual content,behind-the-scenes content,website,seo,capcut,visuals,photo and video shoots,canva magic write,visual storytelling,analyze performance metrics,inshot,ai tech,content library,buffer,reel scripts,content planning,video content creation,bts,ai content tools,visual content (photo/video/design) and written work,social media management,reviews,copy.ai,ugc strategies,whatsapp messages,videos,storyboards,canva,upskilling,creative freedom,chatgpt,notion,experimentation,adobe premiere pro,adobe creative suite,video editing,copywriting,content ideation,email campaigns,seo practices

India
Delhi
New Delhi Show on map Get directions