Junior Digital Marketer

We are looking for someone who can combine creativity and excellent analytical skills to understand the customer journey and execute marketing across all channels to drive meaningful growth. You should understand how to craft our branding and use paid and organic channels efficiently. You will work directly with a world-class

founding team (McKinsey, UnitedHealth, GlaxoSmithKline, Infosys, Wharton alumni) and use deep insights to craft a compelling story for customers.

Responsibilities

 Launch online campaigns through paid channels like Facebook, Google,

YouTube, etc. to increase company and brand awareness.

 Track and optimize CPLs and performance of end-to-end acquisition funnel,

including creatives, messaging and landing pages

 Use Web analytics tools like Google Analytics, WebTrends to get deeper

insights on traffic and acquisition trends

 Develop, plan, and implement digital marketing strategies

 Assist with the management and execution of email marketing campaigns.

 Plan and manage budgets for digital marketing

 Assist the Social Media Marketing Manager in creating online ads.

 Work closely with the Search Engine Optimization (SEO) team.

 Acquire insight in online marketing trends and keep strategies up-to-date

Qualifications

Bachelor’s degree in Marketing, Information Technology or relevant field.

 Proven work experience (3-4 years experience) in digital marketing with

consumer-focused brands

 Exceptional knowledge of digital marketing and SEO platforms like Facebook

ads manager, Google AdWords, SEMrush

 Knowhow of tools like Google Analytics, etc.

 Ability to manage and handle multiple tasks.

 Outstanding problem-solving & Critical thinking skills.

 Exceptional attention to detail.

 Good verbal and written communication skills