Job Description
DESCRIPTION
We’re looking for a detail-oriented and data-driven Lead Management & Marketing Impact Analyst to join Amazon’s marketing team on a full-time contract basis. In this role, you will be responsible for ensuring seamless lead management, effective MarTech integration, and clear visibility into marketing's impact across various channels including Telemarketing, Digital, and Field.
Key Responsibilities:
Lead Lifecycle Management:
Manage MQLs and account activations passed to Sales, ensuring timely follow-ups and SLA adherence.
MarTech Integration:
Ensure accurate upload and tagging of all marketing-generated leads in CRM systems (e.g., Salesforce), maintaining attribution integrity.
Pipeline & Impact Tracking:
Track and report on marketing-sourced and marketing-influenced pipeline, GMS impact, and feature adoption using automated reporting frameworks.
Cross-Channel Data Management:
Upload leads from Telemarketing, Field, and 3rd Party sources on a daily basis into Salesforce, ensuring completeness and accuracy.
Account & Lead Tagging:
Tag net-new accounts to CPS and assign leads to the correct sales owners systematically.
Performance Reporting:
Prepare and present weekly channel performance reports for business reviews, highlighting insights and optimization areas.
Preferred Qualifications
• 2–5 years of experience in lead management, marketing operations, or MarTech roles.
• Proficient in Salesforce (or similar CRM platforms).
• Strong analytical skills and familiarity with marketing attribution models.
• Experience with reporting tools and automation techniques.
• Ability to collaborate cross-functionally with marketing and sales stakeholders.
• Detail-oriented, self-driven, and capable of managing multiple data sources.
We’re looking for a detail-oriented and data-driven Lead Management & Marketing Impact Analyst to join Amazon’s marketing team on a full-time contract basis. In this role, you will be responsible for ensuring seamless lead management, effective MarTech integration, and clear visibility into marketing's impact across various channels including Telemarketing, Digital, and Field.
Key Responsibilities:
Lead Lifecycle Management:
Manage MQLs and account activations passed to Sales, ensuring timely follow-ups and SLA adherence.
MarTech Integration:
Ensure accurate upload and tagging of all marketing-generated leads in CRM systems (e.g., Salesforce), maintaining attribution integrity.
Pipeline & Impact Tracking:
Track and report on marketing-sourced and marketing-influenced pipeline, GMS impact, and feature adoption using automated reporting frameworks.
Cross-Channel Data Management:
Upload leads from Telemarketing, Field, and 3rd Party sources on a daily basis into Salesforce, ensuring completeness and accuracy.
Account & Lead Tagging:
Tag net-new accounts to CPS and assign leads to the correct sales owners systematically.
Performance Reporting:
Prepare and present weekly channel performance reports for business reviews, highlighting insights and optimization areas.
Preferred Qualifications
• 2–5 years of experience in lead management, marketing operations, or MarTech roles.
• Proficient in Salesforce (or similar CRM platforms).
• Strong analytical skills and familiarity with marketing attribution models.
• Experience with reporting tools and automation techniques.
• Ability to collaborate cross-functionally with marketing and sales stakeholders.
• Detail-oriented, self-driven, and capable of managing multiple data sources.
💡 Quick Summary
Seeking a career-building opportunity? The Lead Management & Tracking Marketing Impact position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bangalore offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
