Job Description
Lead marketing digital transformation agenda via conceptualizing and executing new digital products and partnerships. Selection and setting up of MarTech/ad tech tools to deploy and implement data acquisition & integration.
Key Tasks & Accountabilities
• Responsible for complete ownership of the e-commerce platform viz. chatbot/ website/ app.
• Cross-department collaboration with (Solutions, media, sales, and brands) to deploy data acquisition strategy and best practices/ways of acquiring consumer data.
• Responsible for working with developers and designers to build the platform and enhance it regularly
• Responsible for managing the budgets of Martech tools and building plans for the execution of campaigns/projects within the budget allocated
• Global Data Taxonomy deployment for digital platforms - websites/apps and media campaigns
• Explore and Lead partnerships for digital transformation on data insights
• Local Consumer Data Integration, Cleansing & Harmonization routines, Selection of local Martech and Adtech Platforms to support specific local needs and regulations
• Global Martech & Adtech Platforms Deployment – (CDP, GTM, One Trust, DMP, etc.); Integration with local Digital Media Buying Platforms
• Data Integration / Match with 3rd-Party for Campaigns
Required Knowledge, Skills & Attributes
Education & Experience
· 4+ Years of prior experience as Product Lead/MarTech/Product Owner
· Experience in Data/marketing technology (preferably in CPG, tech or MarTech/Ad tech company)
· In-House Studio Experience a plus
Skills & Knowledge
• 4+ years of experience in Data & Martech/Product Lead/Product Owner (preferably in CPG, tech, or media agency); preferably MBA/post-graduate from a reputed institute
• Leadership experience in managing multiple senior global stakeholders. Has demonstrated the ability to influence people across functions to work towards and achieve a common goal
• Strong understanding of strategic brand objectives with the business acumen to translate strategy to a digital marketing brief.
• Understanding the consumer journey and how to add value at each moment considering each touch point
• Good communication skills
• Understanding of MarTech- tools, consumer data gathering & segmentation, digital media, the consumer journey
Personal Attributes
1. High energy
2. Solution-oriented and positive attitude
3. Exceptional customer orientation
4. Fast-mover, quick to adapt
5. Flexibility and resilience in a fast-moving environment
6. Integrity and professionalism
Quench your thirst for success. Come, accept the challenge
"At AB InBev, we are committed to our purpose of bringing people together for a better world – regardless of race, ethnicity, age, ****** orientation, gender, or any other difference
Key Tasks & Accountabilities
• Responsible for complete ownership of the e-commerce platform viz. chatbot/ website/ app.
• Cross-department collaboration with (Solutions, media, sales, and brands) to deploy data acquisition strategy and best practices/ways of acquiring consumer data.
• Responsible for working with developers and designers to build the platform and enhance it regularly
• Responsible for managing the budgets of Martech tools and building plans for the execution of campaigns/projects within the budget allocated
• Global Data Taxonomy deployment for digital platforms - websites/apps and media campaigns
• Explore and Lead partnerships for digital transformation on data insights
• Local Consumer Data Integration, Cleansing & Harmonization routines, Selection of local Martech and Adtech Platforms to support specific local needs and regulations
• Global Martech & Adtech Platforms Deployment – (CDP, GTM, One Trust, DMP, etc.); Integration with local Digital Media Buying Platforms
• Data Integration / Match with 3rd-Party for Campaigns
Required Knowledge, Skills & Attributes
Education & Experience
· 4+ Years of prior experience as Product Lead/MarTech/Product Owner
· Experience in Data/marketing technology (preferably in CPG, tech or MarTech/Ad tech company)
· In-House Studio Experience a plus
Skills & Knowledge
• 4+ years of experience in Data & Martech/Product Lead/Product Owner (preferably in CPG, tech, or media agency); preferably MBA/post-graduate from a reputed institute
• Leadership experience in managing multiple senior global stakeholders. Has demonstrated the ability to influence people across functions to work towards and achieve a common goal
• Strong understanding of strategic brand objectives with the business acumen to translate strategy to a digital marketing brief.
• Understanding the consumer journey and how to add value at each moment considering each touch point
• Good communication skills
• Understanding of MarTech- tools, consumer data gathering & segmentation, digital media, the consumer journey
Personal Attributes
1. High energy
2. Solution-oriented and positive attitude
3. Exceptional customer orientation
4. Fast-mover, quick to adapt
5. Flexibility and resilience in a fast-moving environment
6. Integrity and professionalism
Quench your thirst for success. Come, accept the challenge
"At AB InBev, we are committed to our purpose of bringing people together for a better world – regardless of race, ethnicity, age, ****** orientation, gender, or any other difference
💡 Quick Summary
Seeking a career-building opportunity? The Manager | Digital and MarTech position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
