• Developing consumer understanding, strategizing and developing communication campaigns.
• Liaising with and briefing agency(s) for all subscriber communication development and strategy building
• Working closely with multiple internal teams like commercial, content, NPD, sales etc in understanding business requirements/ goals.
• KPI measurement and effectiveness as well as efficiency enhancement.
• Campaign evaluation and learning implementation
• Display creative bent of mind with an excellent understanding of principles of art, layout and copy as per consumer medium/ channel.
• Have exposure to working with advertising film directors, production houses, agencies, etc. is an added advantage.
• Must be good at ATL/BTL, New launches, multi-channel promotion, product packaging and B2C experience.

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