Description
Role
Store Manager
Job Level/ Designation
Manager
Function / Department
Retail
Location
UPE
Job Purpose
• Overall responsibility for activities at a Vi store spanning customer service, store-level sales and revenue targets across all products (voice – post-paid/ prepaid, data etc.)
• Execute marketing promotions, display and store experience schemes
Key Result Areas/ Accountabilities
Sales
• Achieve sales target for all products (Voice-Post-paid/ prepaid, data, VAS, handsets etc.) at a Vi store
• Ensure and monitor quality of acquisition through the store
• Revenue -Deliver revenue targets for the store
• Increase revenue per footfall by aiding customers’ purchase decisions
RoI
• Achieve profitability (Return on investment) targets for the store
• Minimize losses from pilferage (wastage) and shrinkage (unidentified losses)
Customer Service
• Manage churn and achieve customer satisfaction for walk-in customers
Store Management
• Ensure adherence to store processes in terms of documentation and systems
• Ensure infrastructure / store upkeep
• Maintain availability of stock at the store while adhering to norms
• Ensure appropriate placement of pop-ups and product displays at store
Marketing
• Execute marketing, branding and promotion activities
• Ensure fliers/ brand POS are available at store
• Resolve channel-specific issues within specific timelines
People
• Resolve store-specific issues within specific timelines
• Keep employee-retention and motivation levels high through regular reviews and performance streamlining of both on-roll and off-roll employees
• Identify gaps in performance of immediate team and ensure training to bridge the same
HSW Compliance
• Ensure that the HSW norms are adhered to
Core Competencies, Knowledge, Experience
Critical Success Factors
• Continuous Learning & Empowering Talent
• Building Team Commitment
• Leads Decision Making & Delivering Results
Threshold Functional Competencies
• Products, Services and Technology Knowledge - Consumer
Differentiating Functional Competencies
• Sales Planning and Forecasting
• Solving Problems
Experience
• 2 – 5 years
• Experience of retail store and customer relationship management
• Revenue Target achievement and cost management
Must Have Technical / Professional Qualifications
• Essential : Graduation
• Desired : Full – time post - graduation in business management/MBA