Job Description
Furlenco is on a one-of-a-kind journey to change the way the Indian consumer accesses furniture. In this pursuit, we are on the lookout for a talented digital marketing professional who can own and drive this journey for the brand.
The chosen one will get hands on experience solving for customer acquisition, brand building, & business growth through digital marketing for our multiple businesses, be it furniture rentals, subscription, or selling. Furthermore, he/she will get a through cross-functional understanding of various aspects of the D2C furniture business across product, logistics, manufacturing, & growth.
Role & Responsibilities:
Manage DM channels
• Ideate & own digital paid media strategy for all digital channel: SEM, FB, Youtube, Shopping, Display/Discovery, Paid Social, Affiliate etc.
• Manage all digital campaigns, from ideation to media planning to optimization and performance analysis
• Drive marketing programs which are highly targeted, basis content affinity of relevant segmented audience cohorts
• Work with affiliate partners to optimize install & conversion campaigns
• Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact
App Marketing/User Engagement & Retention
• Provide strategic directions to increase revenue generated through Furlenco’s app by driving higher installs and nurturing app leads
• Oversee all app acquisition and engagement marketing campaigns (e.g., install campaigns, push, email, in-app message)
• Implementation of custom events and analytics tools (Appsflyer)
• Strategize and create user journeys and communication on Moengage/other CRM tools
• Suggest and onboard new app acquisition channels (other than Google and Facebook)
• Leverage data to understand user conversion funnels, LTV/CAC, and cohort behaviour to design influential in-app marketing campaigns that will improve app behaviour or reduce churn
Qualifications & Experience:
• 4 - 7 yrs of relevant experience in Paid advertising, mainly Facebook Ads, Google Ads and CRM tools like Moengage, Clevertap etc.
• Prior experience in E-commerce preferred with a specialization in Marketing
• Experience in handling large scale campaign planning, optimization for both performance and brand impact.
• Demonstrated ability in executing results, with strong attention to detail
• Experience in team management.
Perks include:
• Industry competitive salary packages with benefits
• A positive work atmosphere that encourages collaboration and holistic development
• Exposure working with some of the best minds in the industry
The chosen one will get hands on experience solving for customer acquisition, brand building, & business growth through digital marketing for our multiple businesses, be it furniture rentals, subscription, or selling. Furthermore, he/she will get a through cross-functional understanding of various aspects of the D2C furniture business across product, logistics, manufacturing, & growth.
Role & Responsibilities:
Manage DM channels
• Ideate & own digital paid media strategy for all digital channel: SEM, FB, Youtube, Shopping, Display/Discovery, Paid Social, Affiliate etc.
• Manage all digital campaigns, from ideation to media planning to optimization and performance analysis
• Drive marketing programs which are highly targeted, basis content affinity of relevant segmented audience cohorts
• Work with affiliate partners to optimize install & conversion campaigns
• Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact
App Marketing/User Engagement & Retention
• Provide strategic directions to increase revenue generated through Furlenco’s app by driving higher installs and nurturing app leads
• Oversee all app acquisition and engagement marketing campaigns (e.g., install campaigns, push, email, in-app message)
• Implementation of custom events and analytics tools (Appsflyer)
• Strategize and create user journeys and communication on Moengage/other CRM tools
• Suggest and onboard new app acquisition channels (other than Google and Facebook)
• Leverage data to understand user conversion funnels, LTV/CAC, and cohort behaviour to design influential in-app marketing campaigns that will improve app behaviour or reduce churn
Qualifications & Experience:
• 4 - 7 yrs of relevant experience in Paid advertising, mainly Facebook Ads, Google Ads and CRM tools like Moengage, Clevertap etc.
• Prior experience in E-commerce preferred with a specialization in Marketing
• Experience in handling large scale campaign planning, optimization for both performance and brand impact.
• Demonstrated ability in executing results, with strong attention to detail
• Experience in team management.
Perks include:
• Industry competitive salary packages with benefits
• A positive work atmosphere that encourages collaboration and holistic development
• Exposure working with some of the best minds in the industry
💡 Quick Summary
Seeking a career-building opportunity? The Manager| Senior Manager| Digital Marketing position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
