Job Description
ABOUT सादा / SAADAA
We are a direct-to-consumer (D2C) lifestyle brand. Our vision is to advocate the सादा / SAADAA way of living and make बेहतर / BETTER basics for everyone. In the top 1% of Shopify stores in India, we’ve grown from a 100-square-foot garage to a 150+ person team in just 4 years — fully bootstrapped and profitable.)
WHAT ARE WE LOOKING FOR?
This role will own advanced marketing analytics for performance marketing. You will work closely with the Performance Marketing team to analyze data, measure true impact of spends, build models, and guide budget and strategy using Marketing Mix Modeling (MMM), attribution, and advanced data analysis.
YOUR RESPONSIBILITIES
• Own end-to-end analytics for paid marketing channels (Meta, Google, YouTube, Affiliates, etc.)
• Perform deep-dive analysis on key metrics: ROAS, CAC, LTV, CVR, AOV, funnel drop-offs
• Build and maintain Marketing Mix Models (MMM) to measure incremental impact of marketing spends
• Develop and manage attribution models to evaluate channel and campaign performance
• Use MMM and attribution insights to guide budget allocation and media strategy
• Conduct advanced data analysis using SQL, Python, and BigQuery
• Build dashboards and automated reporting for performance marketing
• Ensure data accuracy across Shopify, GA4, and ad platforms
• Partner with Performance Marketing to improve ROI and scaling decisions
• Support forecasting, scenario modeling, and experiment analysis (A/B tests)
• Present clear performance insights to leadership
WHAT WE’RE LOOKING FOR
• 4+ years of experience in Marketing Analytics / Performance Marketing Analytics / Growth Analytics
• Strong experience working with performance marketing platforms (Meta Ads, Google Ads, GA4)
• Hands-on experience with Marketing Mix Modeling (MMM)
• Strong skills in SQL, Python, and BigQuery
• Advanced Excel / Google Sheets
• Experience with BI tools (Power BI / Looker / Tableau)
• Strong understanding of D2C / e-commerce performance metrics
• Ability to translate data into clear business and budget decisions
WHY BE A PART OF सादा / SAADAA?
• Do you enjoy solving business problems using data?
• Do you like influencing decisions, not just reporting numbers?
• Do you want your work to directly impact revenue and growth?
• Do you value clarity over complexity?
• Do you want to build systems instead of just running reports?
If yes — you’ll feel at home here.
At सादा / SAADAA, we believe better basics and better thinking lead to better outcomes.
WHAT DO WE OFFER?
• A team of empathetic problem solvers
• Compensation aligned with your experience and impact
• A growth path toward becoming a Senior Marketing Analyst / Growth Lead
• Direct exposure to founders and leadership
• Ownership of core business metrics
• A calm, curious, and data-driven culture
• Freedom to experiment, learn, and build systems
We are a direct-to-consumer (D2C) lifestyle brand. Our vision is to advocate the सादा / SAADAA way of living and make बेहतर / BETTER basics for everyone. In the top 1% of Shopify stores in India, we’ve grown from a 100-square-foot garage to a 150+ person team in just 4 years — fully bootstrapped and profitable.)
WHAT ARE WE LOOKING FOR?
This role will own advanced marketing analytics for performance marketing. You will work closely with the Performance Marketing team to analyze data, measure true impact of spends, build models, and guide budget and strategy using Marketing Mix Modeling (MMM), attribution, and advanced data analysis.
YOUR RESPONSIBILITIES
• Own end-to-end analytics for paid marketing channels (Meta, Google, YouTube, Affiliates, etc.)
• Perform deep-dive analysis on key metrics: ROAS, CAC, LTV, CVR, AOV, funnel drop-offs
• Build and maintain Marketing Mix Models (MMM) to measure incremental impact of marketing spends
• Develop and manage attribution models to evaluate channel and campaign performance
• Use MMM and attribution insights to guide budget allocation and media strategy
• Conduct advanced data analysis using SQL, Python, and BigQuery
• Build dashboards and automated reporting for performance marketing
• Ensure data accuracy across Shopify, GA4, and ad platforms
• Partner with Performance Marketing to improve ROI and scaling decisions
• Support forecasting, scenario modeling, and experiment analysis (A/B tests)
• Present clear performance insights to leadership
WHAT WE’RE LOOKING FOR
• 4+ years of experience in Marketing Analytics / Performance Marketing Analytics / Growth Analytics
• Strong experience working with performance marketing platforms (Meta Ads, Google Ads, GA4)
• Hands-on experience with Marketing Mix Modeling (MMM)
• Strong skills in SQL, Python, and BigQuery
• Advanced Excel / Google Sheets
• Experience with BI tools (Power BI / Looker / Tableau)
• Strong understanding of D2C / e-commerce performance metrics
• Ability to translate data into clear business and budget decisions
WHY BE A PART OF सादा / SAADAA?
• Do you enjoy solving business problems using data?
• Do you like influencing decisions, not just reporting numbers?
• Do you want your work to directly impact revenue and growth?
• Do you value clarity over complexity?
• Do you want to build systems instead of just running reports?
If yes — you’ll feel at home here.
At सादा / SAADAA, we believe better basics and better thinking lead to better outcomes.
WHAT DO WE OFFER?
• A team of empathetic problem solvers
• Compensation aligned with your experience and impact
• A growth path toward becoming a Senior Marketing Analyst / Growth Lead
• Direct exposure to founders and leadership
• Ownership of core business metrics
• A calm, curious, and data-driven culture
• Freedom to experiment, learn, and build systems
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Analyst position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Jaipur offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
