Marketing Responsibilities Responsible for marketing activity for the markets. Increase sales through the identification and cultivation of new customers Develop a detailed data base of potential new customer/clients for the business Arrange introductory meetings for senior management and prospective customers Plan and implement an annual marketing plan; regularly updating the management team on progress Organisation and coordination of all promotional activities Organising and attending trade shows and exhibitions Preparing and maintaining all promotional materials Managing and updating of company web site Preparation of sales presentations for customer meetings Implementing ongoing marketing campaigns through a number of communication channels including e-zine, face book, twitter etc. Upkeep and validation of sales pipeline Analysis and feedback of sales performance Management and accuracy of CRM and ongoing development of this as the core tool for ongoing sales and business expansion Researching new market opportunities Researching new product areas for the company Carry out analysis of the overall competitive landscape, identifying key markets and trends Full fill the role of Brand Guardian for the company brand Maintain comprehensive records and analysis on all marketing activity Work closely with the sales management team to ensure a synergy of activity exists across the entire organisation To take responsibility for related and critical Key Performance Indicators Maintain a file on key competitor marketing activity Maintain leading edge awareness on market developments, promotions, materials and technology etc.