Marketing & Innovation Specialist

Job Description: Marketing & Innovation Specialist Meru Life | Mumbai, India (In-Office, Full-Time) About Meru Life At Meru Life, we're building something meaningful! As an inclusive startup rooted in ownership, we're passionate about helping Active Seniors live active, connected, and purposeful lives. We're a team that values creativity, collaboration, and bold thinkers who are eager to make a difference. You'll be joining at a pivotal growth stage, working directly with the founder to shape our brand, products, and processes. The Opportunity We’re looking for a marketing-savvy, AI-curious, and execution-driven individual to join the Founder’s Office. In this highly versatile role, you’ll lead initiatives across marketing, content creation, brand building, and innovation, using AI tools to drive smart, scalable results. This is ideal for someone with a startup mindset who thrives on ownership and is excited to be hands-on across multiple functions. What You’ll Do Lead and execute projects across business, content, digital marketing, brand, and creative campaigns. Drive innovation by introducing and integrating AI tools (e.g., ChatGPT, VEO, Claude, Midjourney) to drive results with marketing workflows and productivity. Work across mediums — documents, decks, visuals, workflows — to drive momentum and clarity. Collaborate with external partners and vendors to ensure timely execution and alignment. Bring strategic thinking to projects while rolling up your sleeves to get things done. Continuously upskill and push boundaries in AI, design tools, and marketing tech. Partner closely with the founder to shape storytelling, product launches, and GTM plans. What You’ll Bring Experience & Skills 2–3 years of experience in marketing, content, or brand roles — preferably in a startup or fast-paced environment. Hands-on use of AI tools in a work context. We would love to see how you’ve used AU Familiarity with digital content tools; some Figma knowledge is a plus. Exceptional communication, organization, and project execution skills. Traits That Matter AI-first mindset — constantly seeking ways to work smarter with tech. High ownership, autonomy, and follow-through. Clarity in thinking and communication — especially in written formats. Creative and resourceful — able to figure things out and find clarity in ambiguity. Values-aligned, trustworthy, and proactive in taking initiative. Bonus Points For Experience in brand storytelling or community building. Exposure to product launches or working closely with founders. Knowledge of growth marketing, design, or startup operations. Why Join Meru Life? High Impact: Work directly with the founder — your output shapes the brand. Personal Growth: Expect transformation — fast-paced learning and mentorship. Mission-Driven: Help build meaningful experiences for Active Seniors. Startup Culture: Fast, scrappy, non-hierarchical, and full of ownership. Location Mumbai-based In-office, 6 days a week Job Types: Full-time, Permanent Pay: ₹800,000.00 - ₹1,000,000.00 per year Schedule: Day shift Work Location: In person