Job Description
An NFT-commerce platform company is looking for a remote Marketing Lead to lead the execution of marketing programs that will establish positioning, identify target audiences, and develop marketing plans.
RESPONSIBILITIES
• Work with the creative team, develop creative briefs, and guide creative direction.
• Develop and architect a content marketing hub (with HubSpot) and manage end-to-end email campaigns.
• Manage content updates on the website, including writing, editing, and proofreading.
• Conceptualize and execute multichannel campaigns and ensure the alignment of communications and messaging across all channels.
• Identify the effectiveness of the existing marketing initiatives and gather customer & market insights to design B2B marketing strategies, drive awareness, and generate more qualified leads.
• Optimize content considering SEO and social media, paid media, and social media (especially LinkedIn) best practices.
• Present ideas and final deliverables to internal and external teams and communicate with senior leaders about marketing programs, strategies, and budgets.
REQUIREMENTS
• Previous experience as a Marketing Lead with proven experience developing B2B marketing plans and campaigns.
• Proven experience working for a B2B or SaaS company is an added advantage.
• Strong project management, multitasking, and decision-making skills.
• Preferably with marketing automation (HubSpot) and CRM tools experience.
• Passion for technology and doing the right content for customers, partners, and the community.
• Excellent written and verbal communication skills.
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RESPONSIBILITIES
• Work with the creative team, develop creative briefs, and guide creative direction.
• Develop and architect a content marketing hub (with HubSpot) and manage end-to-end email campaigns.
• Manage content updates on the website, including writing, editing, and proofreading.
• Conceptualize and execute multichannel campaigns and ensure the alignment of communications and messaging across all channels.
• Identify the effectiveness of the existing marketing initiatives and gather customer & market insights to design B2B marketing strategies, drive awareness, and generate more qualified leads.
• Optimize content considering SEO and social media, paid media, and social media (especially LinkedIn) best practices.
• Present ideas and final deliverables to internal and external teams and communicate with senior leaders about marketing programs, strategies, and budgets.
REQUIREMENTS
• Previous experience as a Marketing Lead with proven experience developing B2B marketing plans and campaigns.
• Proven experience working for a B2B or SaaS company is an added advantage.
• Strong project management, multitasking, and decision-making skills.
• Preferably with marketing automation (HubSpot) and CRM tools experience.
• Passion for technology and doing the right content for customers, partners, and the community.
• Excellent written and verbal communication skills.
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💡 Quick Summary
Seeking a career-building opportunity? The Marketing Lead position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
