Job Description
Full job description
About Opticare
Opticare Pty Ltd is an Australian-based optical laboratory providing high-quality lens solutions and support services to independent optometry practices. With a strong focus on innovation, service, and industry partnerships, Opticare continues to expand its presence across the Australian market.
About the Role
Opticare is seeking an experienced Marketing Manager to lead the planning, development, and execution of strategic marketing initiatives. This role is responsible for driving brand growth, increasing market share, and supporting commercial objectives through data-driven marketing strategies.
Key Responsibilities
Develop and implement comprehensive marketing strategies aligned with business growth objectives
Plan, direct, and coordinate marketing campaigns across digital and traditional channels
Analyse market trends, customer behaviour, and competitor activity to inform strategic decisions
Identify and develop new market opportunities, products, and service positioning
Manage brand strategy and ensure consistency across all marketing and communication channels
Oversee digital marketing activities including SEO, paid advertising, email campaigns, and social media strategy
Establish and monitor key performance indicators (KPIs) to measure campaign effectiveness and ROI
Collaborate with senior leadership, sales teams, and external partners to align marketing initiatives with business priorities
Manage marketing budgets and allocate resources effectively
Lead and coordinate external agencies, suppliers, and creative partners
Skills and Experience
Minimum 3–5 years’ experience in a Marketing Manager or similar strategic marketing role
Demonstrated experience in developing and executing marketing strategies
Strong analytical and problem-solving skills with a data-driven approach
Experience managing multi-channel marketing campaigns
Excellent communication, leadership, and stakeholder management skills
Tertiary qualification in marketing, business, or a related field
Pay: $75,000.00 – $85,000.00 per year
Work Location: In person
About Opticare
Opticare Pty Ltd is an Australian-based optical laboratory providing high-quality lens solutions and support services to independent optometry practices. With a strong focus on innovation, service, and industry partnerships, Opticare continues to expand its presence across the Australian market.
About the Role
Opticare is seeking an experienced Marketing Manager to lead the planning, development, and execution of strategic marketing initiatives. This role is responsible for driving brand growth, increasing market share, and supporting commercial objectives through data-driven marketing strategies.
Key Responsibilities
Develop and implement comprehensive marketing strategies aligned with business growth objectives
Plan, direct, and coordinate marketing campaigns across digital and traditional channels
Analyse market trends, customer behaviour, and competitor activity to inform strategic decisions
Identify and develop new market opportunities, products, and service positioning
Manage brand strategy and ensure consistency across all marketing and communication channels
Oversee digital marketing activities including SEO, paid advertising, email campaigns, and social media strategy
Establish and monitor key performance indicators (KPIs) to measure campaign effectiveness and ROI
Collaborate with senior leadership, sales teams, and external partners to align marketing initiatives with business priorities
Manage marketing budgets and allocate resources effectively
Lead and coordinate external agencies, suppliers, and creative partners
Skills and Experience
Minimum 3–5 years’ experience in a Marketing Manager or similar strategic marketing role
Demonstrated experience in developing and executing marketing strategies
Strong analytical and problem-solving skills with a data-driven approach
Experience managing multi-channel marketing campaigns
Excellent communication, leadership, and stakeholder management skills
Tertiary qualification in marketing, business, or a related field
Pay: $75,000.00 – $85,000.00 per year
Work Location: In person
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Manager position is now open for candidates interested in the Media & Communication sector. This role in Sydney offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Media & Communication is a plus.