Marketing Manager

Position overview:

We are seeking a highly motivated marketing professional in a generalist role. As an integral part of our team, you will be responsible for developing and executing impactful marketing strategies across various digital channels. Your expertise in email marketing, performance marketing, social media marketing, content marketing, events, and analytics will be critical in driving our marketing initiatives and achieving tangible results. Join us to make a lasting impact and contribute to our continued growth.

Responsibilities:

· Plan, create, and optimize high-converting email marketing campaigns, including content creation, segmentation, scheduling, and performance tracking

· Execute result-oriented account-based marketing strategies, including targeted email campaigns, to engage key accounts and drive revenue growth

· Proven experience in demand generation campaigns that target, segment, and list acquisition to build prospect lists

· Manage the CRM tool and keep track of the leads life cycle and ensure the database is up to date and all necessary fields are populated in liaison with Sales and SDRs

· Implement performance marketing strategies, utilizing paid search, display advertising, and retargeting campaigns to increase website traffic, generate leads, and drive conversions

· Manage and grow social media channels, develop effective strategies, and create engaging content to enhance brand awareness, drive engagement, and capture leads

· Knowledgeable of content marketing and inbound marketing to generate more qualified leads

· Collaborate with external agencies and vendors, leveraging their expertise to enhance marketing initiatives and achieve desired outcomes

· Coordinate marketing events and trade shows, overseeing all aspects from planning to follow-up, to maximize brand exposure and generate leads

· Analyze data, generate reports, and provide insights to optimize campaigns and drive marketing performance

· Work closely with cross-functional teams, aligning marketing efforts with business objectives and collaborating on campaign development and execution

Qualifications:

· 4+ years of experience in B2B marketing primarily covering ABM, email marketing along with strong understanding performance marketing, social media and content marketing, and events

· Strong written and verbal communication skills, with the ability to craft compelling content and engage target audiences effectively.

· Proficiency in marketing tools, CRM systems, social media management, and web analytics.

· In-depth understanding of digital marketing best practices and emerging trends.

· Analytical mindset, ability to interpret data, and make data-driven recommendations.

· Exceptional organizational skills, attention to detail, and ability to manage multiple projects.

· Good people management skills and ability to get work done positively.

· Self-motivated, proactive, and able to work independently and collaboratively.

· Experience in liaising with external agencies and vendors, displaying strong interpersonal and negotiation skills.

· Strong work ethic, professional demeanour, and passion for staying up-to-date with industry developments.
• Location: Vidyavihar (West), Mumbai