Job Description
An avid digital marketeer and technology enthusiast whose goal will be to drive new user
growth, user engagement and cross-sell:
Experience: 2-3 years of experience in digital, performance and campaign marketing
1. Performance Marketing Campaigns
Run campaigns to generate leads and acquire high-quality new customers across a
variety of online channels (Google UAC, Facebook, Affiliates, etc)
Critical and in-depth analysis and reporting of campaign performance
Use third party analytics and campaign management tools such as Google, Facebook
Business Manager, Google Analytics, Firebase, etc
Track and assess the impact of the campaigns, update campaign reports, provide
insights based on campaign performance
2. User Engagement
Utilize the marketing automation tool (MoEngage, CleverTap) to run engagement campaigns ;
cross-sell various products to onboarded customers.
Plan the engagement campaign calendar well in advance by creating customer cohorts
and the communication that will be sent to them
Conduct ABC testing and campaign experiments to derive the best results
Ensure that campaigns are performing well and on time. Ensure content; language
correctness in the campaigns.
3. Campaign Reporting:
Measure everything. Track and analyze the campaign effectiveness to determine ROI
and prioritize resources.
Own and share the analysis and reporting on the success of campaigns.
Ensuring 100% tracking of all marketing activities using various tools such as open
analytics, firebase, CRM, etc.
Who are we looking for?
A strong track record in driving profitable user acquisition campaigns.
Excellent analytical skills with a sharp eye for numbers and insights.
Very Proficient and fast at operating Excel ; SQL
Exposure working for campaigns for Fintech/BFSI/Credit Card/Insurance/Loans
A self-starter who works well with minimal guidance and in a fluid environment.
In-depth experience with advertising channels such as Google, Facebook, LinkedIn,
Instagram and Twitter
Experience in running mobile engagement platforms like MoEngage/ Clever Tap/
Netcore/ Webengage or similar marketing automation tools.
Familiarity with planning, implementing and analyzing online and offline marketing
campaigns across various channels.
Ability to give direction for content & desig
growth, user engagement and cross-sell:
Experience: 2-3 years of experience in digital, performance and campaign marketing
1. Performance Marketing Campaigns
Run campaigns to generate leads and acquire high-quality new customers across a
variety of online channels (Google UAC, Facebook, Affiliates, etc)
Critical and in-depth analysis and reporting of campaign performance
Use third party analytics and campaign management tools such as Google, Facebook
Business Manager, Google Analytics, Firebase, etc
Track and assess the impact of the campaigns, update campaign reports, provide
insights based on campaign performance
2. User Engagement
Utilize the marketing automation tool (MoEngage, CleverTap) to run engagement campaigns ;
cross-sell various products to onboarded customers.
Plan the engagement campaign calendar well in advance by creating customer cohorts
and the communication that will be sent to them
Conduct ABC testing and campaign experiments to derive the best results
Ensure that campaigns are performing well and on time. Ensure content; language
correctness in the campaigns.
3. Campaign Reporting:
Measure everything. Track and analyze the campaign effectiveness to determine ROI
and prioritize resources.
Own and share the analysis and reporting on the success of campaigns.
Ensuring 100% tracking of all marketing activities using various tools such as open
analytics, firebase, CRM, etc.
Who are we looking for?
A strong track record in driving profitable user acquisition campaigns.
Excellent analytical skills with a sharp eye for numbers and insights.
Very Proficient and fast at operating Excel ; SQL
Exposure working for campaigns for Fintech/BFSI/Credit Card/Insurance/Loans
A self-starter who works well with minimal guidance and in a fluid environment.
In-depth experience with advertising channels such as Google, Facebook, LinkedIn,
Instagram and Twitter
Experience in running mobile engagement platforms like MoEngage/ Clever Tap/
Netcore/ Webengage or similar marketing automation tools.
Familiarity with planning, implementing and analyzing online and offline marketing
campaigns across various channels.
Ability to give direction for content & desig
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Manager position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.