Marketing Manager - E-Commerce

JOB ROLE Marketing Manager - E-Commerce JOB ID JRO0622 REPORTING TO Head - E-Commerce TYPE OF ROLE People Management Role LOCATION Corporate Office, Mumbai. BU/ DIVISION Alternate Channels- E-Commerce JOB PURPOSE To strategize & manage e-commerce business, and to achieve sales, collection & contribution targets with the help of the team members. KEY RESPONSIBILITIES On-page and off-page SEO knowledge, the marketer needs to be adept at technical SEO as well. That means they should look after the website’s schema markup, structured data, XML sitemap. Robots.txt, etc. They need to be on top of the latest search engine algorithmic developments and guidelines to avoid getting penalized. Purging low-performing pages, keeping track of the competitors’ strategy, keyword tracking should be routine activities. Copywriting includes writing copies for the homepage, product pages (product headline, description, features, etc.), checkout section, lead magnets, call-to-action (CTA) buttons, and any section that directly impacts the conversion rate. Content marketing, on the other hand, pertains to creating content for the blog and other content assets. Needs to understand how to segment the audience based on their characteristics. Should also know how to use personalization and drip marketing to retain customers and promote upselling and cross-selling offers. Prioritize key metrics such as the deliverability rate, open rate, click-through rate (CTR), etc. Marketing automation entails you to set up automated workflows that would trigger a sequence of events once a prospect enters the funnel. For example, once a shopper makes a purchase, the automation tool should send email updates, SMSs, and push notifications on the app. Besides this, designing landing pages, sending helpful content, addressing cart abandonment issues, integrating with e-commerce apps, etc., are some essential activities that can be facilitated through the knowledge of marketing automation platforms. Required to manage the software or use an affiliate network(s), manage the affiliates (answer their queries, manage payouts, etc.) on behalf of the e-commerce store, and track the performance of affiliates and networks on the revenue. Influencer marketing can be as another aspect of affiliate marketing, wherein influencers promote your products via their social media platforms to their audience. Digital Advertising which includes PPC, social media, display, native, and remarketing ads are crucial for e-commerce stores. The incumbent should be able to optimize the ROI and ad spend, and reduce the customer acquisition cost through the advertising efforts. Understanding and skill developing overall ROMI (Return on marketing investment), campaign ROI, digital cataloguing, annual budgeting, review structuring etc. Thorough knowledge and understanding of managing third party websites like Amazon & Flipkart w.r.t. CPC/CPM/CTR etc. EDUCATIONAL QUALIFICATIONS MBA/ PGDM (any) from a premier institute WORK EXPERIENCE 3+ years of experience in an e-commerce organization or doing similar role in Mobile/Consumer Electronics, Durables/IT/FMCG industries. CERTIFICATIONS NA PREFERRED/ ADDITIONAL REQUIREMENT NA NO OF REPORTEES INTERNAL / EXTERNAL INTERFACE NA BEHAVIORAL COMPETENCIES Think Beyond Put Customers First Collaborate to Win Develop Talent Be the Best Be Agile