Job Description
Role: Industry Marketing Manager - Healthcare and Life Sciences
Preferred Experience: 10+ years
Location: Bangalore / Mumbai / Trivandrum
The Industry Marketing Manager will be a key member of the Global Marketing Go To Market team. This role will have responsibility for developing and implementing the HCLS (Healthcare & Life Sciences) marketing strategy and narrative to help drive global brand visibility, market positioning based on marketing research and competitive landscape analysis, and demand generation for Quantiphi’s HCLS offerings. The individual will also have responsibility for development of the engagement strategy for Key Opinion Leaders and Digital Opinion Leaders.
Scope of responsibilities includes:
• Lead the HCLS GTM Marketing efforts globally including positioning, persona profiling and content marketing, growing the Quantiphi HCLS brand and market mindshare through targeted integrated brand campaigns
• Develop, execute and optimize demand gen campaigns with the help of the Shared Services Team and HCLS Sales to help build pipeline
• Work directly with the head of the HCLS BU and other senior stakeholders to craft a plan and execute marketing activities that are aligned with the BU’s growth plans
• Execute marketing programs designed to support sales objectives that help to drive awareness, education, customer adoption and pipeline acceleration for the HCLS industry offerings
• Drive an integrated campaign approach and inform the messaging for the business unit
• Dive deep into data, thoroughly understand inputs and outputs, and provide data-driven recommendations to improve tactics for optimal ROI
• Work with cross-functional internal stakeholders, to understand the business and marketing requirements
• Ownership of all the marketing materials that are distributed to customers, including newsletters, emails, brochures, website content, whitepapers, webinars, and social media posts
• Collaborate with the design team and shared services marketing functions to create marketing materials such as videos, white papers, brochures, and case studies
• Develop content briefs for blogs and email campaigns
• Work closely with the Digital Marketing team to plan a marketing campaign calendar and execute on target schedule
• Nurture leads through an optimal marketing communication mix
• Track the performance of all marketing campaigns and collaterals
• Maintaining websites content and analyzing web and social stats
• Facilitate event participation of the HCLS BU at industry conferences, curated business development events, or similar activities to support lead gen goals
• Work closely with Google Cloud, AWS, MicroSoft, Nvidia, Looker and other channel partners to draft and execute marketing programs specific to a vertical
Qualifications:
• MBA - Marketing OR Bachelor’s degree in Business, Marketing or related areas
• Experience in Healthcare and Life Sciences with Technical Services, AI and/or SaaS marketing preferred
• Preferred - Broad knowledge of North America Healthcare and Life Sciences
• Plus - Experience with Global Life Sciences organizations
• Experience with integrated marketing campaigns
• Well versed in formulating Digital Marketing strategies including social media and UI/UX strategy for website
• Ability to plan, organize and prioritize multiple projects, often requiring rapid turnaround
• Ability to guide the business unit with competitor insights and market monitors
• Excellent communication, copywriting and proofreading skills
• Ability to draft copies and messaging for the solutions
• Ability to be creative, flexible, and innovative
• Ability to think and react in a high-energy, fast-paced environment
• Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines
• Able to work in a diverse team
Preferred Experience: 10+ years
Location: Bangalore / Mumbai / Trivandrum
The Industry Marketing Manager will be a key member of the Global Marketing Go To Market team. This role will have responsibility for developing and implementing the HCLS (Healthcare & Life Sciences) marketing strategy and narrative to help drive global brand visibility, market positioning based on marketing research and competitive landscape analysis, and demand generation for Quantiphi’s HCLS offerings. The individual will also have responsibility for development of the engagement strategy for Key Opinion Leaders and Digital Opinion Leaders.
Scope of responsibilities includes:
• Lead the HCLS GTM Marketing efforts globally including positioning, persona profiling and content marketing, growing the Quantiphi HCLS brand and market mindshare through targeted integrated brand campaigns
• Develop, execute and optimize demand gen campaigns with the help of the Shared Services Team and HCLS Sales to help build pipeline
• Work directly with the head of the HCLS BU and other senior stakeholders to craft a plan and execute marketing activities that are aligned with the BU’s growth plans
• Execute marketing programs designed to support sales objectives that help to drive awareness, education, customer adoption and pipeline acceleration for the HCLS industry offerings
• Drive an integrated campaign approach and inform the messaging for the business unit
• Dive deep into data, thoroughly understand inputs and outputs, and provide data-driven recommendations to improve tactics for optimal ROI
• Work with cross-functional internal stakeholders, to understand the business and marketing requirements
• Ownership of all the marketing materials that are distributed to customers, including newsletters, emails, brochures, website content, whitepapers, webinars, and social media posts
• Collaborate with the design team and shared services marketing functions to create marketing materials such as videos, white papers, brochures, and case studies
• Develop content briefs for blogs and email campaigns
• Work closely with the Digital Marketing team to plan a marketing campaign calendar and execute on target schedule
• Nurture leads through an optimal marketing communication mix
• Track the performance of all marketing campaigns and collaterals
• Maintaining websites content and analyzing web and social stats
• Facilitate event participation of the HCLS BU at industry conferences, curated business development events, or similar activities to support lead gen goals
• Work closely with Google Cloud, AWS, MicroSoft, Nvidia, Looker and other channel partners to draft and execute marketing programs specific to a vertical
Qualifications:
• MBA - Marketing OR Bachelor’s degree in Business, Marketing or related areas
• Experience in Healthcare and Life Sciences with Technical Services, AI and/or SaaS marketing preferred
• Preferred - Broad knowledge of North America Healthcare and Life Sciences
• Plus - Experience with Global Life Sciences organizations
• Experience with integrated marketing campaigns
• Well versed in formulating Digital Marketing strategies including social media and UI/UX strategy for website
• Ability to plan, organize and prioritize multiple projects, often requiring rapid turnaround
• Ability to guide the business unit with competitor insights and market monitors
• Excellent communication, copywriting and proofreading skills
• Ability to draft copies and messaging for the solutions
• Ability to be creative, flexible, and innovative
• Ability to think and react in a high-energy, fast-paced environment
• Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines
• Able to work in a diverse team
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Manager | Healthcare and Life Sciences position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bangalore offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.