Role
of Marketing Manager

Marketing managers are responsible for developing, implementing and executing strategic marketing plans for an entire organization in order to attract potential customers and retain existing ones. Their day-to-day tasks include managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products/services, and liaising with media organizations and advertising agencies.

Marketing managers oversee the promotion of a business, service, product or brand. Depending on the organization, they may be managing the marketing of a whole line of products and services, or be focused on one particular thing to promote. They develop strategic marketing plans for a company and then oversee the implementation and execution of the various efforts associated with the marketing plan. This might include evaluating the results of various marketing campaigns, spearheading market research efforts, or coordinating initiatives across a variety of channels.

Marketing manager is responsible for analysing and attributing marketing campaigns using digital advertising software, Google Analytics, mobile measurement platforms and internal data. Tracking campaign KPIs (engagement, open rate, CTR, conversion rate, ROI) and identifying opportunities for improvement. Overseeing social media channels, specifically Instagram and Facebook, determining and executing upon creative strategies to grow following and engagement.

Digital Marketing Manager Job Description

• Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction.

• Identifying new customers.

• Supporting sales and lead generation efforts.

• Creating promotions with advertising managers.

• Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.

• Compiling lists describing our organization's offerings.

• Developing and managing advertising campaigns.

• Organizing company conferences, trade shows, and major events.

• Building brand awareness and positioning.

• Evaluating and maintaining a marketing strategy.

• Directing, planning and coordinating marketing efforts.

• Communicating the marketing plan.

• Developing each marketing campaign from start to finish.

• Researching demand for the organization's products and services.

• Evaluating competitors.

• Handling social media, public relation efforts, and content marketing.

Marketing Manager Skills

• Bachelor degree or master degree in marketing, business administration,

• Experience with creating a marketing campaign, marketing strategy, and marketing plan.

• Trained or educated with online marketing, including social media, and content marketing.

• Understanding of public relations.

• Advanced communication skills.

• Familiar with all marketing strategies

• Having good communication skills

• Able to work in competitive environment and to meet deadlines

• Ability to quickly adapt to change