Job Description
Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country’s largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
Marketing Manager, PC Insurance
The Manager, PC Insurance Marketing is responsible for owning the end-to-end delivery of programs that drive new customer acquisition for the PC Insurance businesses. This is an exciting opportunity to help scale our business by designing programs that combine all aspects of our business including loyalty, retail, and our industry leading brands.
Our Marketing team is looking for a seasoned leader who embodies our values of: Care, Ownership, Respect, Excellence, to add to our dynamic culture and capabilities.
Specifically, the role will perform the following functions:
What You’ll Do
Own the end-to-end marketing calendar for PCI including the delivery of marketing initiatives against tightly defined key performance indicators (KPIs) focused on driving new customer growth leveraging owned and paid channels
Drive the development of annual marketing plans to meet KPIs for growth by optimizing our marketing investments through collaboration with Product Management, Customer Insights, and Data & Analytics teams
Evolve the marketing positioning of the PC Insurance business to achieve gains in Awareness and Consideration metrics
Identify and bring data insights to life by deploying A/B testing and experimentation to continuously improve and optimize our communications strategy across owned & paid channels
Work closely with both our external and internal agency partners to oversee all aspects of creative development and execution
Lead efforts to pursue new acquisition channels by collaborating with internal lines of business across LCL including: PC Financial, LCL Loyalty, LCL retail banners, and Loblaw Brands.
Lead efforts to develop and execute on consumer research and bring new customer insights to life in marketing programs
Responsible for budget management, invoice and expense tracking
Strong relationship management, collaborating with internal teams and lead / inspire agencies to execute with excellence
Play a collaborative role with product to identify opportunities for PC Insurance
Support ongoing and custom research projects for TMS incl IMI reporting/brand awareness
Lead campaign reporting for senior audiences including QBR/MBR deck support
What You’ Bring:
University degree with a specialization in Marketing, Business or Commerce
5+ years of related experience in a marketing communications role. Experience in financial services, insurance, or loyalty is an asset.
Strong digital marketing background and experience delivering email marketing programs
Creative thinker who can push agency talent to develop breakthrough creative campaigns
Capable of thriving in fast paced work environment and quickly adapt to shifting industry or customer needs
Ability to identify, diagnose and quickly mediate problems and issues that arise in projects, teams and activities
Strong analytical skills and ability to translate data into business insights through campaigns and A/B testing
Ability to manage, prioritize and deliver/execute multiple tasks, projects and assignments effectively
Strong budget management
Excellent analytical and time management skills
Strong organizational skills with the ability to prioritize, balance conflicting tasks and manage internal and external stakeholders
Excellent verbal, written and interpersonal communication skills
Speed and flexibility, moving quickly and executing to allow for continual iteration is a core competency of our team
Passion for connecting with consumers and bringing to life amazing programs.
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.
#EN
#SS #MARKET #ON
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
Marketing Manager, PC Insurance
The Manager, PC Insurance Marketing is responsible for owning the end-to-end delivery of programs that drive new customer acquisition for the PC Insurance businesses. This is an exciting opportunity to help scale our business by designing programs that combine all aspects of our business including loyalty, retail, and our industry leading brands.
Our Marketing team is looking for a seasoned leader who embodies our values of: Care, Ownership, Respect, Excellence, to add to our dynamic culture and capabilities.
Specifically, the role will perform the following functions:
What You’ll Do
Own the end-to-end marketing calendar for PCI including the delivery of marketing initiatives against tightly defined key performance indicators (KPIs) focused on driving new customer growth leveraging owned and paid channels
Drive the development of annual marketing plans to meet KPIs for growth by optimizing our marketing investments through collaboration with Product Management, Customer Insights, and Data & Analytics teams
Evolve the marketing positioning of the PC Insurance business to achieve gains in Awareness and Consideration metrics
Identify and bring data insights to life by deploying A/B testing and experimentation to continuously improve and optimize our communications strategy across owned & paid channels
Work closely with both our external and internal agency partners to oversee all aspects of creative development and execution
Lead efforts to pursue new acquisition channels by collaborating with internal lines of business across LCL including: PC Financial, LCL Loyalty, LCL retail banners, and Loblaw Brands.
Lead efforts to develop and execute on consumer research and bring new customer insights to life in marketing programs
Responsible for budget management, invoice and expense tracking
Strong relationship management, collaborating with internal teams and lead / inspire agencies to execute with excellence
Play a collaborative role with product to identify opportunities for PC Insurance
Support ongoing and custom research projects for TMS incl IMI reporting/brand awareness
Lead campaign reporting for senior audiences including QBR/MBR deck support
What You’ Bring:
University degree with a specialization in Marketing, Business or Commerce
5+ years of related experience in a marketing communications role. Experience in financial services, insurance, or loyalty is an asset.
Strong digital marketing background and experience delivering email marketing programs
Creative thinker who can push agency talent to develop breakthrough creative campaigns
Capable of thriving in fast paced work environment and quickly adapt to shifting industry or customer needs
Ability to identify, diagnose and quickly mediate problems and issues that arise in projects, teams and activities
Strong analytical skills and ability to translate data into business insights through campaigns and A/B testing
Ability to manage, prioritize and deliver/execute multiple tasks, projects and assignments effectively
Strong budget management
Excellent analytical and time management skills
Strong organizational skills with the ability to prioritize, balance conflicting tasks and manage internal and external stakeholders
Excellent verbal, written and interpersonal communication skills
Speed and flexibility, moving quickly and executing to allow for continual iteration is a core competency of our team
Passion for connecting with consumers and bringing to life amazing programs.
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.
#EN
#SS #MARKET #ON
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Manager, PC Insurance position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Toronto offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.