Job Description
Responsibilities:
· Develop and implement marketing strategies to drive brand awareness, lead generation, and customer acquisition.
· Conduct market research and analysis to identify trends, opportunities, and challenges.
· Collaborate with cross-functional teams, including sales, business development, and product management, to define target audiences and develop messaging and positioning for products and services.
· Manage the company's website, social media channels, and email marketing campaigns.
· Create marketing collateral such as brochures, case studies, whitepapers, and presentations.
· Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed.
· Manage external agencies and vendors to execute marketing initiatives.
· Manage the marketing budget and ensure the ROI of marketing activities.
· Attending industry events and conferences to represent the company and network with potential customers and partners.
Requirements:
· 5 years of experience in marketing in the IT service industry
· 2+ years of experience in a leadership role
· Strong understanding of marketing concepts and principles
· Excellent communication, writing, and presentation skills
· Experience with digital marketing channels such as social media, email marketing, and web analytics
· Ability to work independently and in a team environment.
· Proven track record of driving lead generation and customer acquisition
· Bachelor's degree in marketing, business administration, or a related field
We are an equal opportunity employer and welcome candidates from diverse backgrounds to apply. If you meet the requirements and are interested in this position, please submit your resume and cover letter.
Location: Santacruz, Mumbai
Reports to: Associate Director
About S@W:
Software@Work India P. Ltd. is an established software solution provider for the past 30 years. We focus on offering business software solutions to SME's and our current offerings include the best business apps including Tally and ERPNext. With over 20,000 customers like Mercedes Benz, Tata Teleservices, Samsonite, Tata Motors, Accenture, Dun & Bradstreet, Morgan Stanley, we take a solution selling approach to customers in helping them use software technology to manage their businesses
· Develop and implement marketing strategies to drive brand awareness, lead generation, and customer acquisition.
· Conduct market research and analysis to identify trends, opportunities, and challenges.
· Collaborate with cross-functional teams, including sales, business development, and product management, to define target audiences and develop messaging and positioning for products and services.
· Manage the company's website, social media channels, and email marketing campaigns.
· Create marketing collateral such as brochures, case studies, whitepapers, and presentations.
· Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed.
· Manage external agencies and vendors to execute marketing initiatives.
· Manage the marketing budget and ensure the ROI of marketing activities.
· Attending industry events and conferences to represent the company and network with potential customers and partners.
Requirements:
· 5 years of experience in marketing in the IT service industry
· 2+ years of experience in a leadership role
· Strong understanding of marketing concepts and principles
· Excellent communication, writing, and presentation skills
· Experience with digital marketing channels such as social media, email marketing, and web analytics
· Ability to work independently and in a team environment.
· Proven track record of driving lead generation and customer acquisition
· Bachelor's degree in marketing, business administration, or a related field
We are an equal opportunity employer and welcome candidates from diverse backgrounds to apply. If you meet the requirements and are interested in this position, please submit your resume and cover letter.
Location: Santacruz, Mumbai
Reports to: Associate Director
About S@W:
Software@Work India P. Ltd. is an established software solution provider for the past 30 years. We focus on offering business software solutions to SME's and our current offerings include the best business apps including Tally and ERPNext. With over 20,000 customers like Mercedes Benz, Tata Teleservices, Samsonite, Tata Motors, Accenture, Dun & Bradstreet, Morgan Stanley, we take a solution selling approach to customers in helping them use software technology to manage their businesses
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Manager | SAAS position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
