Job Description
Full job description
THE OPPORTUNITY
Australian-owned, Award-winning, and ASX listed, Viva Leisure are Australia’s second-largest and fastest-growing operator of health and fitness experiences and facilities. Viva Leisure operates in all segments of health and fitness and our range of offerings includes big-box health clubs, express gyms, high-intensity group training studios, pilates, yoga, aquatics, women's only facilities, personal training and more.
Viva Leisure have the mission of connecting health and wellness to as many people as possible through our range of awesome, affordable and accessible facilities. Our vision is to be the #1 in the industry for our employees, our shareholders, our franchisees, our communities, and of course our members.
We are currently seeking a Marketing Manager to join the team in our Sydney or Canberra HQ. As a key player within the marketing team, you’ll take ownership of initiatives that directly impact member acquisition, new location launches, and the turnaround of underperforming markets. Working across a portfolio of eight brands, you’ll help elevate each one - ensuring they consistently punch above their weight in a competitive landscape.
Reporting to the Senior Marketing Manager, you’ll operate at the intersection of strategy and execution. You’ll translate brand vision into high-performing campaigns, connect the dots across channels, and ensure every initiative delivers tangible results. This is a high-impact, high-ownership role for someone who wants to do more than contribute - you’ll shape outcomes.
KEY RESPONSIBILITIES
Campaign Strategy & Execution
Own end-to-end campaigns across digital, print, OOH, and in-club channels, from brief to post-campaign review
Translate business priorities into targeted plans and lead execution across teams and partners
Deliver LAM, pre-sale, and new location campaigns, including launches, rebrands, and activations
Pre-Sale & Struggling Site Activation
Lead pre-sale campaigns from announcement to opening, driving leads and conversions against KPIs
Identify underperforming sites and implement targeted recovery strategies with GMs and Operations
Monitor, optimise, and review campaign performance to continuously improve results
Project Management, Budgets & Briefing
Manage campaign plans, timelines, resources, and budgets with clear visibility across all activity
Write strong briefs, align stakeholders, and manage agencies to deliver on time and on brand
Performance & Analytics
Own full-funnel performance across acquisition, conversion, and retention
Track key metrics (CPL, conversion, ROI), optimise spend, and act quickly on underperformance
Deliver clear insights, reporting, and market analysis to inform future strategy
Customer Experience & Retention Marketing
Map and optimise the end-to-end member journey across all touchpoints
Lead retention activity and use customer insights to refine messaging, offers, and timing
SKILLS AND EXPERIENCE
Education & Qualifications
Tertiary qualification in Marketing, Communications, or a related field (desirable)
Skills & Experience
5+ years in marketing roles with a track record of successful multi-channel campaign execution
Strong grasp of marketing principles and multi-channel campaign development across B2C environments
Proven ability to translate brand strategy into commercial campaign execution
Demonstrated success driving lead generation, brand growth, and member engagement
Proficient with CRM, marketing automation, and analytics tools (e.g. Google Analytics, HubSpot, or similar)
Strong project management and commercial acumen, with the ability to prioritise in fast-paced environments
Proven budget management experience and the ability to run multiple campaigns effectively
Experience writing clear, actionable creative briefs and managing agencies and creative studios
Experience managing budgets, agencies, and cross-functional teams
Experience with pre-sale or new site launch campaigns, or activating underperforming locations
Excellent copywriting skills across both brand and local campaign contexts
Strong communication skills, with the confidence to challenge and refine briefs when needed
Experience in fitness, retail, hospitality, or franchise environments (highly regarded)
YOUR LIFE AT VIVA - PERKS & BENEFITS
As an employer of choice, Viva prides itself on supporting you in the best way possible by providing a range of incentives that meet the everyday needs of our people. We offer a range of benefits to our employees such as Flexible Work Arrangements and great work-life balance for personal rejuvenation and well-being, Free Fitness Membership for you and a plus one, Central locations with brand new facilities and office kitchens fully stocked with Complimentary Meals, drinks and snacks, Paid Parental Leave, ongoing Learning and Development opportunities and access to a Virtual Medical Practice offering GP consultations, dietitian support, psychology services and health coaching. With countless career paths under one roof, the possibilities are endless.
Above all, Viva is committed to fostering a diverse and inclusive culture where every background, perspective, gender, and identity is celebrated. We believe in empowering everyone to be themselves, knowing that it's when we embrace our differences that we perform at our best.
We make every opportunity last at Viva and are looking to find members of the team to upskill and develop all with the aim to make Viva the best place to work.
ABOUT VIVA LEISURE
At Viva Leisure, our mission is simple: to connect health and wellness to as many people as possible through our awesome, affordable, and accessible facilities. Our vision is to be the number one in the industry — benefitting our members, shareholders, franchisees, communities, and employees alike.
As an Australian-owned and ASX-listed company, we offer a diverse range of health and fitness solutions, including big-box health clubs, express gyms, high-intensity group training studios, Pilates, yoga, aquatics, women’s-only facilities, personal training, and more. Established in 2004, our key brands include Club Lime, hiit republic, Plus Fitness, GROUNDUP, and Rebalance. With over 300 facilities across Australia and internationally, including corporate-owned and franchised sites, we’re proud to serve diverse communities.
In 2020, Viva Leisure acquired Chain Collective Group to expand our fitness franchise brands both domestically and internationally. Chain Collective now operates as the franchising arm of Viva Leisure, proudly holding Plus Fitness as its flagship franchised brand — paving the way for the continued growth and success of multiple fitness concepts across Australia and beyond.
In 2024, Viva Leisure acquired a 34% stake in Boutique Fitness Studios (BFS), the master franchisee for leading global brands including Club Pilates, Rumble Boxing, StretchLab, and CycleBar. This partnership marks an exciting new chapter as Viva’s Rebalance Pilates & Yoga studios transition to Club Pilates, uniting local expertise with world-class brand standards to deliver a premium member experience. That same year, Viva Leisure also acquired a 25% equity stake in World Gym Australia, along with three corporate-owned World Gym locations in Queensland — Stafford, Coomera, and Underwood — further strengthening our presence in the premium fitness sector.
ACKNOWLEDGEMENT
Viva Leisure acknowledges and pays respects to the Traditional Owners of Country throughout Australia, including Elders past and present. We are committed to protecting children, young, and vulnerable people from harm, and the successful candidate/s will be required to hold and maintain an appropriate clearance to work with Children. Please note that Viva reserves the right to pull the advert before the end date if a suitable applicant is found before the close date. Additionally, Viva is committed to building an inclusive culture where diverse backgrounds, perspectives, and identities are celebrated. We believe in empowering everyone to be themselves, as we know that it's when we embrace our differences that we perform at our best, enabling our future success.
Viva Leisure reserves the right to close this advertisement prior to the stated closing date should a suitable candidate be identified.
THE OPPORTUNITY
Australian-owned, Award-winning, and ASX listed, Viva Leisure are Australia’s second-largest and fastest-growing operator of health and fitness experiences and facilities. Viva Leisure operates in all segments of health and fitness and our range of offerings includes big-box health clubs, express gyms, high-intensity group training studios, pilates, yoga, aquatics, women's only facilities, personal training and more.
Viva Leisure have the mission of connecting health and wellness to as many people as possible through our range of awesome, affordable and accessible facilities. Our vision is to be the #1 in the industry for our employees, our shareholders, our franchisees, our communities, and of course our members.
We are currently seeking a Marketing Manager to join the team in our Sydney or Canberra HQ. As a key player within the marketing team, you’ll take ownership of initiatives that directly impact member acquisition, new location launches, and the turnaround of underperforming markets. Working across a portfolio of eight brands, you’ll help elevate each one - ensuring they consistently punch above their weight in a competitive landscape.
Reporting to the Senior Marketing Manager, you’ll operate at the intersection of strategy and execution. You’ll translate brand vision into high-performing campaigns, connect the dots across channels, and ensure every initiative delivers tangible results. This is a high-impact, high-ownership role for someone who wants to do more than contribute - you’ll shape outcomes.
KEY RESPONSIBILITIES
Campaign Strategy & Execution
Own end-to-end campaigns across digital, print, OOH, and in-club channels, from brief to post-campaign review
Translate business priorities into targeted plans and lead execution across teams and partners
Deliver LAM, pre-sale, and new location campaigns, including launches, rebrands, and activations
Pre-Sale & Struggling Site Activation
Lead pre-sale campaigns from announcement to opening, driving leads and conversions against KPIs
Identify underperforming sites and implement targeted recovery strategies with GMs and Operations
Monitor, optimise, and review campaign performance to continuously improve results
Project Management, Budgets & Briefing
Manage campaign plans, timelines, resources, and budgets with clear visibility across all activity
Write strong briefs, align stakeholders, and manage agencies to deliver on time and on brand
Performance & Analytics
Own full-funnel performance across acquisition, conversion, and retention
Track key metrics (CPL, conversion, ROI), optimise spend, and act quickly on underperformance
Deliver clear insights, reporting, and market analysis to inform future strategy
Customer Experience & Retention Marketing
Map and optimise the end-to-end member journey across all touchpoints
Lead retention activity and use customer insights to refine messaging, offers, and timing
SKILLS AND EXPERIENCE
Education & Qualifications
Tertiary qualification in Marketing, Communications, or a related field (desirable)
Skills & Experience
5+ years in marketing roles with a track record of successful multi-channel campaign execution
Strong grasp of marketing principles and multi-channel campaign development across B2C environments
Proven ability to translate brand strategy into commercial campaign execution
Demonstrated success driving lead generation, brand growth, and member engagement
Proficient with CRM, marketing automation, and analytics tools (e.g. Google Analytics, HubSpot, or similar)
Strong project management and commercial acumen, with the ability to prioritise in fast-paced environments
Proven budget management experience and the ability to run multiple campaigns effectively
Experience writing clear, actionable creative briefs and managing agencies and creative studios
Experience managing budgets, agencies, and cross-functional teams
Experience with pre-sale or new site launch campaigns, or activating underperforming locations
Excellent copywriting skills across both brand and local campaign contexts
Strong communication skills, with the confidence to challenge and refine briefs when needed
Experience in fitness, retail, hospitality, or franchise environments (highly regarded)
YOUR LIFE AT VIVA - PERKS & BENEFITS
As an employer of choice, Viva prides itself on supporting you in the best way possible by providing a range of incentives that meet the everyday needs of our people. We offer a range of benefits to our employees such as Flexible Work Arrangements and great work-life balance for personal rejuvenation and well-being, Free Fitness Membership for you and a plus one, Central locations with brand new facilities and office kitchens fully stocked with Complimentary Meals, drinks and snacks, Paid Parental Leave, ongoing Learning and Development opportunities and access to a Virtual Medical Practice offering GP consultations, dietitian support, psychology services and health coaching. With countless career paths under one roof, the possibilities are endless.
Above all, Viva is committed to fostering a diverse and inclusive culture where every background, perspective, gender, and identity is celebrated. We believe in empowering everyone to be themselves, knowing that it's when we embrace our differences that we perform at our best.
We make every opportunity last at Viva and are looking to find members of the team to upskill and develop all with the aim to make Viva the best place to work.
ABOUT VIVA LEISURE
At Viva Leisure, our mission is simple: to connect health and wellness to as many people as possible through our awesome, affordable, and accessible facilities. Our vision is to be the number one in the industry — benefitting our members, shareholders, franchisees, communities, and employees alike.
As an Australian-owned and ASX-listed company, we offer a diverse range of health and fitness solutions, including big-box health clubs, express gyms, high-intensity group training studios, Pilates, yoga, aquatics, women’s-only facilities, personal training, and more. Established in 2004, our key brands include Club Lime, hiit republic, Plus Fitness, GROUNDUP, and Rebalance. With over 300 facilities across Australia and internationally, including corporate-owned and franchised sites, we’re proud to serve diverse communities.
In 2020, Viva Leisure acquired Chain Collective Group to expand our fitness franchise brands both domestically and internationally. Chain Collective now operates as the franchising arm of Viva Leisure, proudly holding Plus Fitness as its flagship franchised brand — paving the way for the continued growth and success of multiple fitness concepts across Australia and beyond.
In 2024, Viva Leisure acquired a 34% stake in Boutique Fitness Studios (BFS), the master franchisee for leading global brands including Club Pilates, Rumble Boxing, StretchLab, and CycleBar. This partnership marks an exciting new chapter as Viva’s Rebalance Pilates & Yoga studios transition to Club Pilates, uniting local expertise with world-class brand standards to deliver a premium member experience. That same year, Viva Leisure also acquired a 25% equity stake in World Gym Australia, along with three corporate-owned World Gym locations in Queensland — Stafford, Coomera, and Underwood — further strengthening our presence in the premium fitness sector.
ACKNOWLEDGEMENT
Viva Leisure acknowledges and pays respects to the Traditional Owners of Country throughout Australia, including Elders past and present. We are committed to protecting children, young, and vulnerable people from harm, and the successful candidate/s will be required to hold and maintain an appropriate clearance to work with Children. Please note that Viva reserves the right to pull the advert before the end date if a suitable applicant is found before the close date. Additionally, Viva is committed to building an inclusive culture where diverse backgrounds, perspectives, and identities are celebrated. We believe in empowering everyone to be themselves, as we know that it's when we embrace our differences that we perform at our best, enabling our future success.
Viva Leisure reserves the right to close this advertisement prior to the stated closing date should a suitable candidate be identified.
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Manager - Sydney or Canberra position is now open for candidates interested in the Media & Communication sector. This role in Canberra offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Media & Communication is a plus.
