Marketing Senior Specialist

LSEG (London Stock Exchange Group) is more than a diversified global financial markets infrastructure and data business. We are dedicated, open-access partners with a commitment to excellence in delivering the services our customers expect from us. With extensive experience, deep knowledge and worldwide presence across financial markets, we enable businesses and economies around the world to fund innovation, manage risk and create jobs. It’s how we’ve contributed to supporting the financial stability and growth of communities and economies globally for more than 300 years.
Role Purpose
The role is responsible for ensuring global marketing programs are activated in the most effective and efficient way in region, tailoring messaging, content and channel strategy as necessary to accommodate regional needs.
The Senior Specialist will work closely with Sales and Account Management, Sales Strategy & Execution and Global Marketing & Communications teams to deliver comprehensive marketing campaigns tailored to local market and business needs, which holistically combine thought leadership content, media initiatives, advertising, events, and digital approaches.

Key Responsibilities:
Interlock with Market sales teams and Central Marketing Teams to build effective and impactful marketing campaigns
Localisation of global campaigns and core programs to accommodate market nuances
Resolve how to activate the LSEG brand and its solutions in the most impactful way in region, infusing the brand and values into every marketing initiative
Utilise the full marketing mix to plan and implement demand generation marketing campaigns that drive awareness, interest, consideration and ultimately purchase of LSEG propositions and products
Leverage effective partnerships with cross-functional teams including strategy, content, digital, events and external partners to deliver high quality marketing programs
Manage budget and optimally maimproveOI of marketing strategies by regularly reporting on the success of activities, and using data to make decisions

Desired education and experience:
Solid understanding of marketing campaign planning and execution
Experience using key martech including Eloqua, Adobe
At least 3 years professional marketing or business development experience, ideally within a matrixed technology or software business
Requires strong discernment and deep understanding of the financial industry - Preferrable Investment Management experience
Undergraduate degree in marketing or related field
Proficiency in English a must
Additional knowledge and skills
Highly motivated individual who thrives in a fast-paced and matrixed team environment and is readily adaptable to changing market and organisational requirements
Ability to consistently produce results on time and within budget
Strong oral, written, and verbal communication skills, with the ability to present and communicate complex information to all levels of the organization
Hands-on, gets-things-done approach
Familiarity with the latest trends, technologies and marketing methodologies
Career Stage:
Senior Associate
London Stock Exchange Group (LSEG) Information:
Join us and be part of a team that values innovation, quality, and continuous improvement. If you're ready to take your career to the next level and make a significant impact, we'd love to hear from you.
LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.
Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership, Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions.
Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce.
We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone’s race, religion, colour, national origin, gender, ****** orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs.
You will be part of a collaborative and creative culture where we encourage new ideas. We are committed to sustainability across our global business and we are proud to partner with our customers to help them meet their sustainability objectives. Our charity, the LSEG Foundation provides charitable grants to community groups that help people access economic opportunities and build a secure future with financial independence. Colleagues can get involved through fundraising and volunteering.
LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.
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