Job Description
Marketing Specialist - PPC/SEM
Hiveminds is looking for an energetic SEM expert to manage all pay-per-click (PPC) marketing activities. The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and performance marketing team in order to maximize ROI, drive traffic, and customers.
WHAT WILL YOU DO?
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum
• ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor advertising links
WHAT ARE WE LOOKING FOR?
• Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up to date with the latest trends and best practices in search engine marketing
• In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• BS/MS degree in Marketing or a quantitative, test-driven field
WHAT WILL YOU GET?
• Best in the industry salary structure
• Company sponsored Health Insurance and Accidental cover
• Unlimited free doctor teleconsultations
• Option to add your parents in the Health Insurance cover
• Company Subsidized Meal
• Lucrative leave plan
• Internal Hobby Clubs
ABOUT HIVEMINDS
We are HiveMinds, a unit of Madison World, a full-fledged digital agency that is 11 years young, and we are buzzing with talented experts who are working towards transforming businesses. Being one of the early entrants in Bengaluru's digital marketing scene, our strength lies in being a dynamic agency that supports all your requirements - be it SEO, Performance & Paid Campaigns, Analytics,
Social Media, Digital Branding, or Creative and Content services. We work with clients across geographies to deliver what we know best - growth, creativity, and client satisfaction.
ABOUT MADISON WORLD
Madison World is a diversified Communications Group founded in 1+88 that today boasts of 24 Business Units across 11 specialized functions of Advertising, Media, Business Analytics, Outdoor, Activation, Events, PR, Retail, Entertainment, Mobile and Sports. The Group employs over 1,000 communication professionals across offices in India. Madison World has a gross billing of INR 4,000 crores. Our vision is simply to be the best Communications Agency by using our insights, experience, expertise, creativity, environment knowledge and business sense to increase our clients' profits in a sustainable way
Hiveminds is looking for an energetic SEM expert to manage all pay-per-click (PPC) marketing activities. The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and performance marketing team in order to maximize ROI, drive traffic, and customers.
WHAT WILL YOU DO?
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum
• ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor advertising links
WHAT ARE WE LOOKING FOR?
• Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up to date with the latest trends and best practices in search engine marketing
• In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• BS/MS degree in Marketing or a quantitative, test-driven field
WHAT WILL YOU GET?
• Best in the industry salary structure
• Company sponsored Health Insurance and Accidental cover
• Unlimited free doctor teleconsultations
• Option to add your parents in the Health Insurance cover
• Company Subsidized Meal
• Lucrative leave plan
• Internal Hobby Clubs
ABOUT HIVEMINDS
We are HiveMinds, a unit of Madison World, a full-fledged digital agency that is 11 years young, and we are buzzing with talented experts who are working towards transforming businesses. Being one of the early entrants in Bengaluru's digital marketing scene, our strength lies in being a dynamic agency that supports all your requirements - be it SEO, Performance & Paid Campaigns, Analytics,
Social Media, Digital Branding, or Creative and Content services. We work with clients across geographies to deliver what we know best - growth, creativity, and client satisfaction.
ABOUT MADISON WORLD
Madison World is a diversified Communications Group founded in 1+88 that today boasts of 24 Business Units across 11 specialized functions of Advertising, Media, Business Analytics, Outdoor, Activation, Events, PR, Retail, Entertainment, Mobile and Sports. The Group employs over 1,000 communication professionals across offices in India. Madison World has a gross billing of INR 4,000 crores. Our vision is simply to be the best Communications Agency by using our insights, experience, expertise, creativity, environment knowledge and business sense to increase our clients' profits in a sustainable way
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.