Job Description
Proactively drive projects and campaigns to achieve the Business goals at the digital level.
Roles & Responsibilities:
• Plan, implement and manage marketing strategy and contribute to the overall growth of the company
• Keep the marketing budget in check
• Track KPIs on a regular basis and present report
• Design, plan and execute effective marketing campaigns
• Review and manage content marketing strategy
• Monitoring and strategizing social media presence across all digital channels including influencer outreach
• Optimize lead nurturing process through content, social media channels and email
• Collaborate with internal teams, agencies and other vendor partners to create and optimize user experience on product platforms
• Activate and analyse partner marketing for brand visibility and user acquisition.
• Conceptualise and execute offline & online events and seminars for visibility and acquisition
3+ years of work experience in digital marketing, pertaining to market research, data analytics, branding, written communication, and public relations with focus on social media marketing.
• Ability to lead in a constantly evolving environment
• Must be well-versed with digital marketing tools like ZOHO, Firebase, Adwords & Analytics, marketing automation tools, etc
• Strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Strong leadership skills
• Excellent organizational and time management skills
• Experience working in a startup would be preferred
• Prior Experience in Fintech Industry would be an added advantage
Who we are:
EduFund is an early-stage platform that helps Indian parents plan for their child's higher education in advance. Our unique technology is inspired by years of asset management experience as well as personal experience in funding higher education. EduFund team is filled with chai lovers, problem solvers, ridiculous jokes, and immeasurable passion towards our work. Our founding team has had the privilege of working at companies like Reliance, Goldman Sachs, CRISIL, InCred, Upstoxx, LeverageEdu, HDFC, and many others. We have raised a seed round from notable investors such as Anchorage Capital Partners, ViewTrade, AngelList and other angels. We are headquartered in Ahmedabad, with remote teams in Mumbai, Bangalore, Pune, Delhi and New York
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Pune offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
