Marketing Specialist

Responsibilities:

• Support to provide mid-flight, ad hoc and end of campaign reporting for digital campaigns; consider past campaign performance, similar campaign objectives, and category benchmarks

• Assist in combining the individual recaps of the vendor to generate Quarterly/annual recaps and create category level insights

• Support to Identify the key-metrics, combine them with observations to translate into strategy/vendor insights, adding value to the overall plan

• Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics and future plans to drive effectiveness

• Stay updated with the over-all trend and guest behavior in the retail industry and being able to relate the results to derive market level insights

• Ensure data accuracy, as well as reporting output quality control. Troubleshoot and identify root causes for data inaccuracy- manual v/s system errors

• Support to identify, select and extract relevant data from various internal and external sources

• Independently work on raw data sets into information fit for analysis.

• Proactively recommend innovative ideas and opportunities

• Good understanding of digital eco system. Digital advertising experience would be an added advantage.

• Understanding of advertising campaign life cycle, data insights, reports generation (can be offline or online or both)

• Understanding of excel, and some data tools is an added advantage.

About You:

• Minimum 3-5 years of experience in the domain.

• Bachelor’s degree in a quantitative field (computer science, statistics or related)

• Strong analytical and modeling skills, proficient at conceptualizing and implementing solutions to business problems.

• Continuous drive to improve performance by deriving actionable insight from complex datasets.

• Ability to judge and quantify results of advertising (i.e., understand true value of ROI, impact of results, compare actual results to benchmarks) and know what to do with this information (how to optimize placements, make recommendations etc.)

• Exceptional attention to detail, organizational and analytical skills. Ability to multi-task and work within a rapidly changing environment.

• Genuine curiosity with how things work; motivated, self-starter

• Strong communication skills and desire to work in cross-functional groups; strong writing skills

• Exceptional understanding of the digital measurement space, analytics tools/pixels

• Expert in Microsoft Excel, DOMO, Tableau, Adobe Site Catalyst

• Knowledge of ad serving, Ad Networks and overall landscape required. Familiar with reporting dimensions and metrics of various ad/reporting servers- DFP, DCM, FB ad manager, Criteo etc

India
Karnataka
Bangalore Show on map Get directions