Job Description
As we enter our next phase of growth, we are seeking a Marketing Specialist to help elevate DSM’s brand presence, enhance customer engagement, and drive lead generation. This role offers an exciting opportunity to contribute to strategic marketing initiatives, working closely with cross-functional teams to amplify DSM’s industry leadership and growth trajectory. If you have a passion for B2B marketing, content creation, and digital strategy, this is your chance to make an impact!
Key Responsibilities:
Develop and execute multi-channel marketing campaigns to generate leads and increase brand awareness in target industries.
Create compelling and informative content (website copy, blog articles, case studies, whitepapers, email campaigns, and social media posts) that position DSM as an industry leader.
Manage and optimize DSM’s digital presence, including website updates, SEO strategies, paid media campaigns, and social media marketing.
Collaborate with the sales team to develop marketing collateral (brochures, presentations, trade show materials) to support business development efforts.
Plan and coordinate DSM’s presence at trade shows and industry events, ensuring brand consistency and engagement with potential customers.
Analyze and report on marketing performance metrics using CRM and marketing automation tools to refine strategies and improve results.
Support internal and external communications, including PR initiatives and stakeholder engagement strategies.
Contribute to the internal DSM team culture by developing content and materials for internal newsletters, the DSM Social Club, employee events, and other engagement initiatives.
Assist in the planning and execution of staff and customer-focused events, ensuring a positive and professional brand experience.
KEY QUALIFICATIONS
Education & Experience:
Post-secondary degree or diploma in Marketing, Communications, Business, or a related field.
3+ years of experience in a B2B marketing role, preferably in manufacturing, technology, or related industries.
Experience with digital marketing platforms and content creation, including video editing.
Familiarity with electronics manufacturing or industrial sectors is an asset.
Skills:
Proficiency in marketing automation tools, CRM systems (HubSpot is an asset), and digital analytics platforms.
Strong copywriting and content development skills.
Ability to create visually engaging marketing materials using design tools (Adobe Creative Suite, Canva, etc.).
Video editing experience is an asset.
Excellent communication, organization, and project management skills.
Strategic thinker with a creative mindset, results-driven approach, and strong self-motivation.
Why Choose DSM:
At DSM, our team members thrive in a collaborative and inclusive environment with knowledgeable colleagues dedicated to innovation, performance excellence and exceptional customer service. Enjoy an engaging workplace with events throughout the year and the opportunity to work alongside a results-driven team dedicated to enhancing customer-focused electronics manufacturing.
DSM is an equal opportunity employer valuing diversity in the workplace, and we invite you to apply today. We look forward to receiving your resume and cover letter.
WHAT WE OFFER:
Competitive Compensation and Benefits program
Free parking
If you possess the above qualifications and are looking for a new opportunity to advance your career within a successful and growing organization, we want to hear from you.
HOW TO APPLY:
Please apply through Indeed.
DSM is an equal opportunity employer and encourages applications from all qualified individuals. Due to the number of applicants, only those selected for an interview will be contacted. Looking forward to hearing from you.
Job Types: Full-time, Permanent
Benefits:
Dental care
Disability insurance
Flexible schedule
On-site parking
Paid time off
Vision care
Schedule:
8 hour shift
Monday to Friday
Ability to commute/relocate:
Calgary, AB: reliably commute or plan to relocate before starting work (required)
Application question(s):
How would you describe product marketing?
Education:
Secondary School (required)
Experience:
B2B Marketing: 3 years (required)
Digital marketing: 1 year (preferred)
Location:
Calgary, AB (preferred)
Work Location: In person
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Specialist position is now open for candidates interested in the Manufacturing Jobs sector. This role in Calgary offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Manufacturing Jobs is a plus.
