Marketing Specialist - Social and Creative

Founded in 2020, Lavender is the largest nurse-owned and operated online psychiatry and therapy office in the United States. Our extraordinary team of 100+ talented and like-minded folks works remotely from across the United States, Canada and the Philippines to collaboratively increase access to high-quality, high-touch mental healthcare. Lavender is a human-first organization and our people embody:

A bias towards action
A capacity for self-direction
Originality and creative instincts
Courageous and bold thinking
And the potential to achieve even more
If you’re looking for a fast-paced, constantly evolving environment where your voice matters and you can truly have an impact creating high-quality, user-centric mental health services, we want to hear from you!


Lavender is an equal opportunity employer. We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives and background will lead to a better environment for our team and a better experience for our clients. We strongly encourage people of color and members of the LGBTQ+ community to apply.


The Opportunity


Reporting to the Marketing Director, the Marketing Specialist - Social and Creative is responsible for growing our social media presence and creating content to drive brand awareness and engagement. The Marketing Specialist is a curious, creative content creator and social media professional who can merge design, messaging and marketing strategy to deliver high-impact communications. The position involves creating visually appealing and engaging videos and marketing materials, growing and engaging with the community, and leveraging analytics to optimize performance. The ideal candidate is a strong communicator with a keen eye for design and video content, storytelling and marketing acumen.
The Responsibilities

Develop and execute comprehensive social media strategies to grow social media accounts to achieve business goals, including increasing brand awareness, online reputation management and driving website traffic
Lead organic social channels including content development, publishing, testing and reporting
Tap into social trends and cultural moments, develop timely content and be part of the conversation
Lead creative concepting and production on social, campaigns, digital, and traditional channels
Write compelling and engaging copy for social media posts, campaigns and marketing materials tailored to each platform
Create engaging short-form video content, reels, and stories for social, website and marketing profile platforms
Design eye-catching graphics and visual assets for social media, website, digital campaigns, event activations and internal communications
Foster and manage an engaged online community by monitoring discussions, responding to organic and paid inquiries, and moderating user-generated content
Measure, analyze, and report on social media performance metrics, providing actionable insights and recommendations to drive growth
Contribute to our small and agile team, maintaining flexibility to work on other marketing projects
The Candidate

Bachelor's degree in Marketing, Communications, New Media Production and Design, or a related field
3+ years of experience in content creation, social media roles, preferably covering both B2B and B2C efforts
Strong creative skills and writing and storytelling abilities, with a passion for crafting clear and compelling messages across a variety of platforms and formats
Expert knowledge in LinkedIn, Instagram, Facebook, TikTok, YouTube, Reddit with a strong understanding of organic growth strategies
Experience with design applications such as Adobe Creative Suite and Canva to create compelling posts, reels, one-pagers, brochures, presentations and other marketing collateral
Strong video editing skills using tools like CapCut, Adobe Premiere Pro, or similar
High attention to detail including proofreading skills, and ability to adjust content to different platform tones
Understanding of social media algorithms and best practices for engagement
Experience with community management and audience interaction
Strong analytical skills to measure and improve marketing performance and experience with analytics tools
Strong organizational skills and ability to manage multiple projects simultaneously
Self-starter who thrives in a dynamic, remote-first, startup environment
Knowledge of the healthcare industry, HIPAA, or a relatable, highly regulated industry is preferred
Enthusiastic, highly collaborative team player with exceptional creativity, problem solving, and communication skills
Aligned with Lavender’s values: First, be kind; Act with integrity; Grow together; Be exceptional; Celebrate & have fun; Nurture ideas (inclusivity, diversity, equity, access & service)
We appreciate the interest of every applicant, however, we contact only those selected for an interview.

Why you should join Lavender

Work for a company that is truly making a difference in the world
Remote work
A caring, spirited, and experienced team
An international work environment that embraces diversity and inclusion
Be part of a growing startup where you have the opportunity to help shape the company
In-person meetups
Competitive compensation
For more about what it’s like to work at Lavender, see our careers page at https://www.joinlavender.com/careers.

Bring your whole self to work

Lavender believes that nurturing an environment where diversity and inclusion can thrive is critical to our success. We are proud to be an equal opportunity employer and do not discriminate on the basis of any status protected by law, including race, colour, religion, sex, orientation, gender identity or expression, national origin, age, disability, or genetic information.

If you need accommodation during the recruitment process, please reach out to people@joinlavender.com.

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