Digital Marketing Team Lead-Responsibilities
• Understand the company's services, buyer persona, and Inbound Marketing to create appropriate, relevant content across marketing channels.
• Create content - Blog writing for the website and social media
• Create content for the website, including PRs, case studies, and landing pages.
• Optimise historical content to ensure it is fresh and relevant.
• Create and visualise digital marketing content (infographics, videos, posters, banners).
• Create creative, trending written and visual content for social media campaigns and ads.
• Understand lead profiles and implement targeted email campaigns.