Job Description
About our client:
Our Client operates in the Cosmetics Industry, with its headquarters rooted strongly in France. It has its branches spread to more than 150 countries, providing employment to more than 85,000 people all over the world. They fall in the “50 Most Innovative Companies in the World”. Their core business is to provide tailor made beauty to their clients. They have the advantage of having Diverse and Globalized product lines.
Role Description:
• Our client is looking for a Online Brand Manager.
• In this Individual Contributor role, you will Develop brand’s image in line with its DNA & objectives through innovative and meaningful content to nourish the consumer experience on all touch points: campaigns, CRM and services or commerce programs. You should have 3-4 years professional experience with Luxe / Retail / Digital Industry.
• The location of the job will be our Head Office in Mumbai.
Responsibilities:
• Provide Innovative & Meaningful Content.
• Develop an important volume and diversity of content and services in line with the global brand strategy and consumer insights to diffuse real time brand stories.
• Create, develop and manage content for brand’s online presence.
• Copy-edit and proofread all web content Manage and plan the need for content.
• Manage a promotional and editorial calendar and adopt a test and learn approach to homepage updates. Ensure measurement with identified KPIs.
• Use keyword research, website data, business priorities and industry topics to formulate a content plan, in partnership with campaign owners.
• Select and manage the proper creative external agencies and technical partners.
• Ensure online-based information’s archiving for future needs and reference.
Enhance and Monitor the Brand’s visibility
• Performing ad-hoc SEO audits and analysis to validate the content plan and approach.
• Act as an in-house content expert who can advise internal stakeholders in online content and SEO best practice.
• Watch for, identify and curate existing relevant content in line with the brand sense of purpose.
• Create compelling and engaging brand digital content which will attract viewers as well as amplification and interaction through social sharing.
Driving digital priorities and Online business performance:
• Monitoring & analyzing business performance for each site regularly & identify new opportunities with a key focus to gain market share.
• Enhancing media performance, traffic, conversions, ROAS etc. on online partners.
• Building an action based plan from shopper insights & past performance.
• Working with brand teams, e-kams, retailers to activate the best tailored brand activity.
Managing online content:
• Working with retailers and Commercial teams to ensure gold standard execution on retailer site (search, visibility, quality of content, reviews etc.)
• Creating annual activation calendar in-line with brand objectives
• Successful paid and organic search rankings for campaign and always-on (supported by IMC/agencies)
Merchandising:
• Work with brand teams to ensure best in class online merchandising for brand including NPD launches & ensure the same is executed across e-tailers.
• Driving shopper and retailer differentiation.
• Ensuring downloading of latest brand related content from Opera and execution across platforms in collaboration with the KAM team.
Key Deliverables & KPIs:
• Brand Campaigns: Maintaining Marketing Calendar, Agency Management, Uplift in Mind Measures – Ad Recall, Brand Awareness, Purchase Intent.
• E-Commerce Sales: On Platform Visibility, Monthly Investments, Revenue, Working with the E-Tailers to drive Sales, Merchandising.
• Content for Social: Content Creation, Agency Management, Response Management.
• Creative Strategy for Campaigns.
• Innovations on the Brand
• Data Acquisition
Requirements:
• Must have a deep understanding of digital media platform; corresponding rules/laws, changing offerings/news/analytical tools.
• At least 3-4 years Marketing experience in Beauty / Luxury / Digital industry.
• Should possess knowledge of trends, pop culture, and the industry.
• Working knowledge of social networks.
• Must have proficient writing and speaking skills in order to ensure brand voice is being properly translated.
• Determined to build brand buzz on a daily basis
Our Client operates in the Cosmetics Industry, with its headquarters rooted strongly in France. It has its branches spread to more than 150 countries, providing employment to more than 85,000 people all over the world. They fall in the “50 Most Innovative Companies in the World”. Their core business is to provide tailor made beauty to their clients. They have the advantage of having Diverse and Globalized product lines.
Role Description:
• Our client is looking for a Online Brand Manager.
• In this Individual Contributor role, you will Develop brand’s image in line with its DNA & objectives through innovative and meaningful content to nourish the consumer experience on all touch points: campaigns, CRM and services or commerce programs. You should have 3-4 years professional experience with Luxe / Retail / Digital Industry.
• The location of the job will be our Head Office in Mumbai.
Responsibilities:
• Provide Innovative & Meaningful Content.
• Develop an important volume and diversity of content and services in line with the global brand strategy and consumer insights to diffuse real time brand stories.
• Create, develop and manage content for brand’s online presence.
• Copy-edit and proofread all web content Manage and plan the need for content.
• Manage a promotional and editorial calendar and adopt a test and learn approach to homepage updates. Ensure measurement with identified KPIs.
• Use keyword research, website data, business priorities and industry topics to formulate a content plan, in partnership with campaign owners.
• Select and manage the proper creative external agencies and technical partners.
• Ensure online-based information’s archiving for future needs and reference.
Enhance and Monitor the Brand’s visibility
• Performing ad-hoc SEO audits and analysis to validate the content plan and approach.
• Act as an in-house content expert who can advise internal stakeholders in online content and SEO best practice.
• Watch for, identify and curate existing relevant content in line with the brand sense of purpose.
• Create compelling and engaging brand digital content which will attract viewers as well as amplification and interaction through social sharing.
Driving digital priorities and Online business performance:
• Monitoring & analyzing business performance for each site regularly & identify new opportunities with a key focus to gain market share.
• Enhancing media performance, traffic, conversions, ROAS etc. on online partners.
• Building an action based plan from shopper insights & past performance.
• Working with brand teams, e-kams, retailers to activate the best tailored brand activity.
Managing online content:
• Working with retailers and Commercial teams to ensure gold standard execution on retailer site (search, visibility, quality of content, reviews etc.)
• Creating annual activation calendar in-line with brand objectives
• Successful paid and organic search rankings for campaign and always-on (supported by IMC/agencies)
Merchandising:
• Work with brand teams to ensure best in class online merchandising for brand including NPD launches & ensure the same is executed across e-tailers.
• Driving shopper and retailer differentiation.
• Ensuring downloading of latest brand related content from Opera and execution across platforms in collaboration with the KAM team.
Key Deliverables & KPIs:
• Brand Campaigns: Maintaining Marketing Calendar, Agency Management, Uplift in Mind Measures – Ad Recall, Brand Awareness, Purchase Intent.
• E-Commerce Sales: On Platform Visibility, Monthly Investments, Revenue, Working with the E-Tailers to drive Sales, Merchandising.
• Content for Social: Content Creation, Agency Management, Response Management.
• Creative Strategy for Campaigns.
• Innovations on the Brand
• Data Acquisition
Requirements:
• Must have a deep understanding of digital media platform; corresponding rules/laws, changing offerings/news/analytical tools.
• At least 3-4 years Marketing experience in Beauty / Luxury / Digital industry.
• Should possess knowledge of trends, pop culture, and the industry.
• Working knowledge of social networks.
• Must have proficient writing and speaking skills in order to ensure brand voice is being properly translated.
• Determined to build brand buzz on a daily basis
💡 Quick Summary
Seeking a career-building opportunity? The Online Brand Manager position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.