Job Description
About Onsurity: www.onsurity.com
Onsurity, founded in 2020, is an employee health benefits platform where organizations can purchase flexible and customized subscriptions for their employees. The monthly subscription comprises of discounts on medicine orders, health checks ups, fitness rewards, doctor teleconsultations along with group health insurance,. The subscription plans are offered not only to full-time employees but also to contractors, interns, and consultants. The company is currently working with over 1000 SMEs, many of whom now receive access to employee health benefits for the first time. Onsurity believes that access to healthcare benefits is a fundamental right and strives to make employee health benefits affordable and accessible to SMEs and startups across India.
Onsurity has recently raised $16 million in Series A funding from Quona Capital, Nexus Partners, and founder and CEO of Clover Healthcare Vivek Garipalli. Onsurity is also invested in by AngelList Whiteboard Capital, and has marquee angel investors on board - Kunal Shah (Cred), Jitendra Gupta (Jupiter Money), Amit Lakhotia (Park+), Revant Bhate and Dhyanesh Shah (Mosaic Wellness), Anand Jain (Clevertap), among others.
We are charting out an ambitious and exciting journey to take Onsurity to 10,000 companies over the next 12 months, covering 500,000 lives, and would love to have passionate, driven individuals to join us. Our team members come with deep expertise in technology, AI/ML, consumer internet, SaaS, insurance, fintech, operations and marketing. Onsurity is a technology native company, and always takes a consumer first approach.
If you define yourself as someone who can excel in a fast-paced ecosystem where innovation, speed and user centric thinking are key to success; If you enjoy working on unexplored problem statements and opportunities and are geared to champion them; If you are driven by ownership and a chance to make an impact, then this opportunity may be for you!
Roles & Responsibilities:
• Own the Strategy, Execution and optimization of Digital Media for lead acquisition
• Plan, define and execute demand generation funnel
• Proficiency with running large performance marketing campaigns, data and attribution tools, deep analytics, performance monitoring
• Develop and execute automated lifecycle marketing journeys to increase funnel conversion and retention rates
• Work with the product team to understand user journeys
• Develop customer segmentation, targeting, and contact strategies to maximize the performance of key segments
• Consistently run A/B experiments to optimize open rates, click-through rates, and conversion rates across the funnel
• Proof and QA to ensure a 100% error-free execution
• Manage daily operations of paid search, display, programmatic campaigns and paid social media
• Work with the rest of the Growth team to test, refine, and develop revenue funnels
• Insights & learnings to suggest optimizations to exceed KPI benchmarks, including conversion goals and thereby increasing the lead quality metrics
• Build ideas for campaigns by sharing content guidelines for ad copy and sharing a creative vision with the content & design team when applicable
• Implement testing and optimization methodologies to consistently generate increased leads MoM, including top-of-funnel testing, sharing data across channels, and website personalization
• Establish and manage a rigorous A/B testing calendar to optimize effectiveness of media spend
• Managing and monitoring of reports, budgets, campaign performance, ROI & CAC
Requirements:
• Bachelor’s degree in marketing, business or equivalent
• 5+ years of experience in CRO tools to set up, launch, and report on A/B tests/multivariate tests with a focus on paid social, display, and video in the capacity of a Performance Marketing Manager or similar role
• Agency & Vendor Management
• Demonstrated experience in building & managing ad campaigns in AdWords, Facebook, and LinkedIn, preferably in a B2B environment
• Experience in managing complex projects with multiple stakeholders with high attention to detail
• Ability to turn complex data and insights into easily understood data stories
• Experience in managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Proven working experience in digital marketing, particularly within the industry
• Strong written and verbal communications skills
• Report and analyze spend, performance and campaign effectiveness
Onsurity, founded in 2020, is an employee health benefits platform where organizations can purchase flexible and customized subscriptions for their employees. The monthly subscription comprises of discounts on medicine orders, health checks ups, fitness rewards, doctor teleconsultations along with group health insurance,. The subscription plans are offered not only to full-time employees but also to contractors, interns, and consultants. The company is currently working with over 1000 SMEs, many of whom now receive access to employee health benefits for the first time. Onsurity believes that access to healthcare benefits is a fundamental right and strives to make employee health benefits affordable and accessible to SMEs and startups across India.
Onsurity has recently raised $16 million in Series A funding from Quona Capital, Nexus Partners, and founder and CEO of Clover Healthcare Vivek Garipalli. Onsurity is also invested in by AngelList Whiteboard Capital, and has marquee angel investors on board - Kunal Shah (Cred), Jitendra Gupta (Jupiter Money), Amit Lakhotia (Park+), Revant Bhate and Dhyanesh Shah (Mosaic Wellness), Anand Jain (Clevertap), among others.
We are charting out an ambitious and exciting journey to take Onsurity to 10,000 companies over the next 12 months, covering 500,000 lives, and would love to have passionate, driven individuals to join us. Our team members come with deep expertise in technology, AI/ML, consumer internet, SaaS, insurance, fintech, operations and marketing. Onsurity is a technology native company, and always takes a consumer first approach.
If you define yourself as someone who can excel in a fast-paced ecosystem where innovation, speed and user centric thinking are key to success; If you enjoy working on unexplored problem statements and opportunities and are geared to champion them; If you are driven by ownership and a chance to make an impact, then this opportunity may be for you!
Roles & Responsibilities:
• Own the Strategy, Execution and optimization of Digital Media for lead acquisition
• Plan, define and execute demand generation funnel
• Proficiency with running large performance marketing campaigns, data and attribution tools, deep analytics, performance monitoring
• Develop and execute automated lifecycle marketing journeys to increase funnel conversion and retention rates
• Work with the product team to understand user journeys
• Develop customer segmentation, targeting, and contact strategies to maximize the performance of key segments
• Consistently run A/B experiments to optimize open rates, click-through rates, and conversion rates across the funnel
• Proof and QA to ensure a 100% error-free execution
• Manage daily operations of paid search, display, programmatic campaigns and paid social media
• Work with the rest of the Growth team to test, refine, and develop revenue funnels
• Insights & learnings to suggest optimizations to exceed KPI benchmarks, including conversion goals and thereby increasing the lead quality metrics
• Build ideas for campaigns by sharing content guidelines for ad copy and sharing a creative vision with the content & design team when applicable
• Implement testing and optimization methodologies to consistently generate increased leads MoM, including top-of-funnel testing, sharing data across channels, and website personalization
• Establish and manage a rigorous A/B testing calendar to optimize effectiveness of media spend
• Managing and monitoring of reports, budgets, campaign performance, ROI & CAC
Requirements:
• Bachelor’s degree in marketing, business or equivalent
• 5+ years of experience in CRO tools to set up, launch, and report on A/B tests/multivariate tests with a focus on paid social, display, and video in the capacity of a Performance Marketing Manager or similar role
• Agency & Vendor Management
• Demonstrated experience in building & managing ad campaigns in AdWords, Facebook, and LinkedIn, preferably in a B2B environment
• Experience in managing complex projects with multiple stakeholders with high attention to detail
• Ability to turn complex data and insights into easily understood data stories
• Experience in managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Proven working experience in digital marketing, particularly within the industry
• Strong written and verbal communications skills
• Report and analyze spend, performance and campaign effectiveness
💡 Quick Summary
Seeking a career-building opportunity? The Paid Marketing Manager position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.