Job Title: TEAM LEADER (Performance Marketing Specialist / Paid Search Strategist)

Location - VERVE LOGIC LLC , 5D, near Punjab Kesari, opposite Regional Transport Office, Jhalana Institutional Area, Jhalana Doongri, Jaipur, Rajasthan 302004.

Experience: Proven track record in performance marketing with a minimum of 5+ years of hands-on experience.

Responsibilities:
• Develop and Execute Paid Search Campaigns:
• Plan, implement, and optimize comprehensive paid search campaigns across various platforms, such as Google Ads, Bing Ads, and other search engines.
• Conduct keyword research, ad copy creation, and landing page optimization to maximize campaign performance.
• Campaign Management and Monitoring:
• Monitor and manage daily budget allocation, bid management, and campaign pacing to ensure optimal performance.
• Regularly analyze key performance metrics and adjust strategies accordingly to meet and exceed KPIs.
• A/B Testing and Experimentation:
• Conduct A/B testing and experimentation to refine ad copy, landing pages, and other campaign elements.
• Stay up-to-date on industry trends and best practices to identify new opportunities for optimization.
• Budget Management:
• Develop and manage budgets for paid search campaigns, ensuring efficient allocation of resources to achieve maximum ROI.
• Provide regular budget updates and recommendations to the marketing team.
• Collaboration with Cross-functional Teams:
• Work closely with the content, design, and analytics teams to ensure alignment of paid search strategies with overall marketing goals.
• Collaborate with other marketing channels, such as social media and email marketing, to create integrated marketing campaigns.
• Performance Reporting:
• Generate regular reports on the performance of paid search campaigns, providing insights and recommendations for continuous improvement.
• Communicate results and strategies effectively to internal stakeholders.

Requirements:
• Master's degree in Marketing, Advertising, or a related field.
• Proven experience in planning, implementing, and optimizing paid search campaigns.
• In-depth knowledge of Google Ads, Bing Ads, and other paid search platforms.
• Familiarity with keyword research tools, bid management software, and analytics platforms.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent communication and collaboration skills.
• Detail-oriented with a focus on achieving and exceeding performance goals.
• Google Ads Certification and other relevant certifications are a plus.
• PPC Campaign Management & Performance Marketing,
• E-Commerce Marketing (Must), SEO, SMM, SEM etc.
• Digital Advertising Platforms: Proficiency in managing campaigns on platforms such as Google Ads, Facebook Ads Manager, and other relevant channels.

Interested Candidates Can Mail There CV at [email protected]

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹70,000.00 per month

Benefits:
• Cell phone reimbursement
• Internet reimbursement
• Paid sick time

Schedule:
• Day shift

Supplemental pay types:
• Overtime pay
• Performance bonus

Education:
• Master's (Preferred)

Experience:
• Client Communication & Dealing: 5 years (Preferred)
• Paid Search Strategist: 5 years (Preferred)
• Team management: 5 years (Preferred)
• Google Ads: 5 years (Preferred)
• Meta Ads: 5 years (Preferred)
• E-Commerce: 5 years (Preferred)
• Digital marketing: 5 years (Preferred)

Language:
• English (Preferred)

Work Location: In person

Expected Start Date: 01/07/2024