Job Description
Key Responsibilities
• Campaign Strategy and Management
• Develop and execute performance-driven digital marketing campaigns across multiple channels, including paid search (PPC), display advertising, social media ads, email marketing, and affiliate marketing.
• Manage and optimize campaigns to achieve business goals, focusing on driving traffic, conversions, lead generation, and sales.
• Oversee the paid media budget, ensuring efficient allocation and maximizing ROI.
• Conduct A/B testing on ads, landing pages, and campaigns to continuously improve performance.
• Data Analysis and Reporting
• Analyze key performance metrics (e.g., CTR, CPC, CPA, ROAS, ROI) to measure the success of digital marketing campaigns.
• Provide regular performance reports, insights, and recommendations to senior management to guide strategy and decision-making.
• Monitor customer behavior, engagement, and conversion funnels to identify areas for improvement.
• Utilize Google Analytics, Google Ads, and other analytics platforms to generate actionable insights.
• SEO and SEM Optimization
• Lead efforts to enhance the visibility of the brand through SEO and search engine marketing (SEM).
• Optimize landing pages, keywords, and content strategies to improve organic search rankings and paid media performance.
• Ensure the integration of SEO best practices across digital assets and campaigns.
• Performance Tracking and Budget Management
• Manage, track, and optimize the performance of digital campaigns in line with budget requirements.
• Monitor and adjust spending to ensure maximum return on marketing investments, identifying cost-saving opportunities without sacrificing performance.
• Prepare forecasts and budgets for performance marketing initiatives, ensuring all campaigns are delivered on time and within budget.
• Cross-Channel Collaboration
• Work closely with the Creative, Content, Social Media, and Product Marketing teams to ensure that campaigns align with brand goals and messaging.
• Collaborate with Sales and Business Development teams to align digital marketing efforts with overall business objectives.
• Provide guidance and support to the broader marketing team on the integration of performance-driven strategies.
• Conversion Rate Optimization (CRO)
• Implement strategies to improve website conversion rates through optimized landing pages, calls-to-action (CTAs), and user experience (UX) enhancements.
• Use tools like Google Optimize, Optimizely, or other CRO tools to run tests and experiments aimed at improving conversion rates.
• Stay Updated on Industry Trends
• Stay on top of industry trends and emerging technologies in digital marketing to continuously improve campaign strategies and performance.
• Evaluate and test new digital marketing platforms and tools to expand the brand's digital presence.
Required Qualifications
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience: Minimum of 5 years of experience in performance-based digital marketing, with a proven track record of managing campaigns across multiple channels (paid search, display, social, etc.).
• Certifications: Relevant certifications (e.g., Google Ads, Facebook Blueprint, Google Analytics) are highly preferred.
Key Skills and Competencies
• Digital Marketing Expertise: Deep understanding of paid media channels, including Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and other paid advertising platforms.
• Data-Driven: Strong ability to analyse data and extract insights to optimize campaigns and maximize ROI. Proficiency in tools like Google Analytics, Google Ads, and Excel for reporting and analysis.
• SEO/SEM Knowledge: Expertise in SEO practices and experience with SEM management, including keyword research, bid management, and optimization techniques.
• Performance Optimization: Experience with A/B testing, CRO, and data-driven optimization to drive performance.
• Budget Management: Ability to manage and optimize marketing budgets, ensuring campaigns deliver maximum return within allocated resources.
• Analytical Skills: Strong problem-solving skills and the ability to interpret and act on data and metrics.
• Creative and Strategic Thinking: Ability to balance creativity with data-driven strategy to drive measurable outcomes.
• Project Management: Strong organizational and project management skills with the ability to handle multiple campaigns and priorities simultaneously.
Preferred Skills
• Video Marketing: Understanding of video content strategy and optimization for performance marketing, especially on platforms like YouTube and Facebook.
• E-commerce Experience: Understanding of e-commerce platforms, especially in driving sales through paid and organic digital marketing strategies.
• Experience with Affiliate Marketing: Knowledge of managing affiliate partnerships and tracking performance.
Working Conditions
• Standard working hours, 8 hours, Monday to Saturday
• Occasional travel may be required for conferences or team meetings.
Key Performance Indicators (KPIs)
• ROAS (Return on Ad Spend) and ROI for paid campaigns.
• Conversion rates and CPC (Cost per Conversion) metrics.
• Growth in organic traffic and improvements in SEO rankings.
• Campaign performance improvements through A/B testing.
• Efficiency in managing the marketing budget to meet performance targets.
• Campaign Strategy and Management
• Develop and execute performance-driven digital marketing campaigns across multiple channels, including paid search (PPC), display advertising, social media ads, email marketing, and affiliate marketing.
• Manage and optimize campaigns to achieve business goals, focusing on driving traffic, conversions, lead generation, and sales.
• Oversee the paid media budget, ensuring efficient allocation and maximizing ROI.
• Conduct A/B testing on ads, landing pages, and campaigns to continuously improve performance.
• Data Analysis and Reporting
• Analyze key performance metrics (e.g., CTR, CPC, CPA, ROAS, ROI) to measure the success of digital marketing campaigns.
• Provide regular performance reports, insights, and recommendations to senior management to guide strategy and decision-making.
• Monitor customer behavior, engagement, and conversion funnels to identify areas for improvement.
• Utilize Google Analytics, Google Ads, and other analytics platforms to generate actionable insights.
• SEO and SEM Optimization
• Lead efforts to enhance the visibility of the brand through SEO and search engine marketing (SEM).
• Optimize landing pages, keywords, and content strategies to improve organic search rankings and paid media performance.
• Ensure the integration of SEO best practices across digital assets and campaigns.
• Performance Tracking and Budget Management
• Manage, track, and optimize the performance of digital campaigns in line with budget requirements.
• Monitor and adjust spending to ensure maximum return on marketing investments, identifying cost-saving opportunities without sacrificing performance.
• Prepare forecasts and budgets for performance marketing initiatives, ensuring all campaigns are delivered on time and within budget.
• Cross-Channel Collaboration
• Work closely with the Creative, Content, Social Media, and Product Marketing teams to ensure that campaigns align with brand goals and messaging.
• Collaborate with Sales and Business Development teams to align digital marketing efforts with overall business objectives.
• Provide guidance and support to the broader marketing team on the integration of performance-driven strategies.
• Conversion Rate Optimization (CRO)
• Implement strategies to improve website conversion rates through optimized landing pages, calls-to-action (CTAs), and user experience (UX) enhancements.
• Use tools like Google Optimize, Optimizely, or other CRO tools to run tests and experiments aimed at improving conversion rates.
• Stay Updated on Industry Trends
• Stay on top of industry trends and emerging technologies in digital marketing to continuously improve campaign strategies and performance.
• Evaluate and test new digital marketing platforms and tools to expand the brand's digital presence.
Required Qualifications
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience: Minimum of 5 years of experience in performance-based digital marketing, with a proven track record of managing campaigns across multiple channels (paid search, display, social, etc.).
• Certifications: Relevant certifications (e.g., Google Ads, Facebook Blueprint, Google Analytics) are highly preferred.
Key Skills and Competencies
• Digital Marketing Expertise: Deep understanding of paid media channels, including Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and other paid advertising platforms.
• Data-Driven: Strong ability to analyse data and extract insights to optimize campaigns and maximize ROI. Proficiency in tools like Google Analytics, Google Ads, and Excel for reporting and analysis.
• SEO/SEM Knowledge: Expertise in SEO practices and experience with SEM management, including keyword research, bid management, and optimization techniques.
• Performance Optimization: Experience with A/B testing, CRO, and data-driven optimization to drive performance.
• Budget Management: Ability to manage and optimize marketing budgets, ensuring campaigns deliver maximum return within allocated resources.
• Analytical Skills: Strong problem-solving skills and the ability to interpret and act on data and metrics.
• Creative and Strategic Thinking: Ability to balance creativity with data-driven strategy to drive measurable outcomes.
• Project Management: Strong organizational and project management skills with the ability to handle multiple campaigns and priorities simultaneously.
Preferred Skills
• Video Marketing: Understanding of video content strategy and optimization for performance marketing, especially on platforms like YouTube and Facebook.
• E-commerce Experience: Understanding of e-commerce platforms, especially in driving sales through paid and organic digital marketing strategies.
• Experience with Affiliate Marketing: Knowledge of managing affiliate partnerships and tracking performance.
Working Conditions
• Standard working hours, 8 hours, Monday to Saturday
• Occasional travel may be required for conferences or team meetings.
Key Performance Indicators (KPIs)
• ROAS (Return on Ad Spend) and ROI for paid campaigns.
• Conversion rates and CPC (Cost per Conversion) metrics.
• Growth in organic traffic and improvements in SEO rankings.
• Campaign performance improvements through A/B testing.
• Efficiency in managing the marketing budget to meet performance targets.
💡 Quick Summary
Seeking a career-building opportunity? The Performance Digital Marketing Manager position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
