Job Description
About us
At Primacorp Ventures, we are all about creating opportunities and making a meaningful impact. Founded in 1995, we're the largest accredited independent post-secondary education group in Canada. Yet, for us, this is just the opening act of our transformative journey!
Performance Marketing Copywriter – Full-Time
Location: Primacorp Head Office – New Westminster, BC
Reports To: Digital Marketing Manager / Head of Marketing
Schedule: Monday to Friday, 9:00 AM – 5:00 PM (In-Office)
Employment Type: Full-Time, Permanent
Salary Range: $50,000–$60,000 annually + comprehensive benefits
About the Role
Primacorp is hiring a Performance Marketing Copywriter to drive high-performance digital advertising and lead generation across multiple college brands and owned businesses. This role blends creative copywriting with data-driven performance marketing.
You’ll create conversion-focused content for paid media campaigns across Google Ads, YouTube, TikTok, Facebook, and Instagram, while optimizing landing pages to improve conversion rates and revenue growth. This is an in-office position at our New Westminster, BC, head office.
Key Responsibilities
Paid Media & Performance Content
Write high-converting ad copy for paid channels, including Google Ads (Search, Performance Max, Demand Gen), Meta (Facebook & Instagram), TikTok, and YouTube
Develop creative concepts and scripts for short-form and video-based ads
Adapt messaging for different platforms, funnels, and audience segments
Landing Page & Conversion Optimization
Create and optimize landing page copy aligned to paid traffic
Improve conversion rates through persuasive messaging and clear calls-to-action
Ensure message match between ads and landing pages
A/B Testing & Optimization
Build and manage A/B tests for ad creatives, headlines, CTAs, and landing pages
Analyze results and scale winning content across campaigns
Continuously improve lead generation performance
Performance Analytics
Monitor ad and landing page performance using tools like Google Analytics and native ad platform insights
Translate performance data into actionable content improvements
Identify underperforming assets and optimize or replace them
Website Content & SEO Support
Support website content updates across multiple business brands
Ensure SEO best practices are followed for educational and marketing content
Maintain consistent brand voice and UX across digital properties
Blogging, PR & Thought Leadership
Research and write SEO-friendly blog posts and education-focused content
Develop authoritative articles to support PR, brand credibility, and organic growth
Cross-Functional Collaboration
Partner with media buyers, designers, videographers, and marketing leadership
Support rapid content production for campaign launches and promotions
Qualifications & Experience
Education & Experience
Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience)
2–3+ years of experience in performance marketing, paid media content, and lead generation
Proven portfolio of ad copy for Google Ads, Meta (Facebook/Instagram), TikTok, and YouTube
Hands-on experience creating and optimizing landing pages for paid campaigns
Skills & Competencies
Strong direct-response and conversion copywriting skills
Understanding of A/B testing methodologies and digital analytics
Ability to write across formats: short-form social ads, video scripts, long-form blog content
Strong organizational and time management skills in fast-paced environments
Excellent grammar, spelling, and editing skills
Comfortable working with CMS platforms and landing page builders
#dmnd
Don’t hold back!—apply today, even if you do not tick every skills list. We cherish diverse skill sets, knowing your unique experiences and perspectives enrich our dynamic team.
We are proudly Canadian — rooted in our diverse communities, guided by our values, and committed to growing together from coast to coast.
At Primacorp Ventures, we are all about creating opportunities and making a meaningful impact. Founded in 1995, we're the largest accredited independent post-secondary education group in Canada. Yet, for us, this is just the opening act of our transformative journey!
Performance Marketing Copywriter – Full-Time
Location: Primacorp Head Office – New Westminster, BC
Reports To: Digital Marketing Manager / Head of Marketing
Schedule: Monday to Friday, 9:00 AM – 5:00 PM (In-Office)
Employment Type: Full-Time, Permanent
Salary Range: $50,000–$60,000 annually + comprehensive benefits
About the Role
Primacorp is hiring a Performance Marketing Copywriter to drive high-performance digital advertising and lead generation across multiple college brands and owned businesses. This role blends creative copywriting with data-driven performance marketing.
You’ll create conversion-focused content for paid media campaigns across Google Ads, YouTube, TikTok, Facebook, and Instagram, while optimizing landing pages to improve conversion rates and revenue growth. This is an in-office position at our New Westminster, BC, head office.
Key Responsibilities
Paid Media & Performance Content
Write high-converting ad copy for paid channels, including Google Ads (Search, Performance Max, Demand Gen), Meta (Facebook & Instagram), TikTok, and YouTube
Develop creative concepts and scripts for short-form and video-based ads
Adapt messaging for different platforms, funnels, and audience segments
Landing Page & Conversion Optimization
Create and optimize landing page copy aligned to paid traffic
Improve conversion rates through persuasive messaging and clear calls-to-action
Ensure message match between ads and landing pages
A/B Testing & Optimization
Build and manage A/B tests for ad creatives, headlines, CTAs, and landing pages
Analyze results and scale winning content across campaigns
Continuously improve lead generation performance
Performance Analytics
Monitor ad and landing page performance using tools like Google Analytics and native ad platform insights
Translate performance data into actionable content improvements
Identify underperforming assets and optimize or replace them
Website Content & SEO Support
Support website content updates across multiple business brands
Ensure SEO best practices are followed for educational and marketing content
Maintain consistent brand voice and UX across digital properties
Blogging, PR & Thought Leadership
Research and write SEO-friendly blog posts and education-focused content
Develop authoritative articles to support PR, brand credibility, and organic growth
Cross-Functional Collaboration
Partner with media buyers, designers, videographers, and marketing leadership
Support rapid content production for campaign launches and promotions
Qualifications & Experience
Education & Experience
Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience)
2–3+ years of experience in performance marketing, paid media content, and lead generation
Proven portfolio of ad copy for Google Ads, Meta (Facebook/Instagram), TikTok, and YouTube
Hands-on experience creating and optimizing landing pages for paid campaigns
Skills & Competencies
Strong direct-response and conversion copywriting skills
Understanding of A/B testing methodologies and digital analytics
Ability to write across formats: short-form social ads, video scripts, long-form blog content
Strong organizational and time management skills in fast-paced environments
Excellent grammar, spelling, and editing skills
Comfortable working with CMS platforms and landing page builders
#dmnd
Don’t hold back!—apply today, even if you do not tick every skills list. We cherish diverse skill sets, knowing your unique experiences and perspectives enrich our dynamic team.
We are proudly Canadian — rooted in our diverse communities, guided by our values, and committed to growing together from coast to coast.
💡 Quick Summary
Seeking a career-building opportunity? The Performance Marketing Copywriter position is now open for candidates interested in the Media & Communication sector. This role in New Westminster offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Media & Communication is a plus.
