Job Description
Performance Marketing
Duties and Responsibilities:
• Develop a strong performance marketing strategy
• Create, manage and optimize performance marketing campaigns/ads on multiple platforms including but not limited to Google, Facebook, Instagram, LinkedIn, and YouTube
• Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CPL, CPS, etc.
• Identify and test new channels to continue to meet or exceed established critical metrics
• Integrate emerging platforms and technologies into the creative and production processes
• Conduct A/B and multivariate experiments
• Measure and report the performance of campaigns, assess against goals (ROI and KPIs), and take timely actions to maximize output
• Collaborate with content and design teams to improve landing pages and optimize the user experience
Required Education, skills and experience-
• Proven expertise in managing and optimizing ad campaigns end-to-end across various platforms especially Google and Facebook.
• Ability to do A/B testing, carry out experiments, and derive insights on a regular basis
• Good understanding of various ad formats, landing pages, marketing collaterals, etc. to optimize KPIs
• Proficient in carrying out quick analyses to figure out what's going wrong and how to fix issues.
• Highly pro-active in terms of researching new features/strategies and coming up with suitable recommendations.
• Strong working knowledge of Microsoft Excel
• Research-oriented and data-oriented
• Good communication and interpersonal skills
• Minimum 5-8 yrs of relevant experience
Duties and Responsibilities:
• Develop a strong performance marketing strategy
• Create, manage and optimize performance marketing campaigns/ads on multiple platforms including but not limited to Google, Facebook, Instagram, LinkedIn, and YouTube
• Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CPL, CPS, etc.
• Identify and test new channels to continue to meet or exceed established critical metrics
• Integrate emerging platforms and technologies into the creative and production processes
• Conduct A/B and multivariate experiments
• Measure and report the performance of campaigns, assess against goals (ROI and KPIs), and take timely actions to maximize output
• Collaborate with content and design teams to improve landing pages and optimize the user experience
Required Education, skills and experience-
• Proven expertise in managing and optimizing ad campaigns end-to-end across various platforms especially Google and Facebook.
• Ability to do A/B testing, carry out experiments, and derive insights on a regular basis
• Good understanding of various ad formats, landing pages, marketing collaterals, etc. to optimize KPIs
• Proficient in carrying out quick analyses to figure out what's going wrong and how to fix issues.
• Highly pro-active in terms of researching new features/strategies and coming up with suitable recommendations.
• Strong working knowledge of Microsoft Excel
• Research-oriented and data-oriented
• Good communication and interpersonal skills
• Minimum 5-8 yrs of relevant experience
💡 Quick Summary
Seeking a career-building opportunity? The Performance Marketing position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Hyderabad offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.