Performance Marketing Manager |Google Ad

Designation: Performance Marketing Manager (Google Ads)

Location: Mumbai

Experience: 4-5 Years

Role and Responsibilities:

 Launching and optimizing Google PPC campaigns

 Keywords Research and Search term optimization

 Performance max campaign optimization

 Lead based campaign optimization in Google Ads

 Monitoring budgets and overseeing all platform accounts

 Tracking KPIs and producing useful reports for management

 Monitor budget and adjust bids to gain better ROI

 Suggest and develop new campaigns across multiple channels

 Monitoring and Optimize CPL and Conversion Rate from Google ads

Functional/Technical skills:

 Proven experience as a Google Ad PPC Manage

 In-depth Knowledge of Google Ad platforms (AdWords)

 Proficient in MS Office (particularly Excel)

 Working knowledge of analytics tools (Google Analytics)

Behavioural skills: Communication skills/ team leading

 Ability to build collaborative relationships

 Proven ability to take initiative measured improvement, influence team members, and

achieve results