Performance Marketing Specialist

Job Overview: We are looking for a data-driven Performance Marketing Specialist to join our team and lead the planning, execution, and optimization of our paid marketing efforts across digital channels. This role is ideal for someone who thrives on analytics, has a passion for performance-driven growth, and can scale customer acquisition through various performance marketing tactics. Key Responsibilities: Plan, execute, and optimize digital marketing campaigns across Google Ads, Facebook/Meta, Instagram, LinkedIn, YouTube, TikTok, and other paid platforms. Manage budgets effectively to maximize ROI and customer acquisition. Monitor and analyze campaign performance data, providing insights and recommendations. Collaborate with design and content teams to develop high-performing ad creatives. Conduct A/B testing on ads, landing pages, and funnels. Stay up-to-date with the latest trends in performance marketing, algorithm updates, and best practices. Report on campaign performance to key stakeholders with clear KPIs and actionable insights. Work with SEO, CRM, and product teams to ensure a cohesive marketing strategy. Requirements: 2+ years of experience in performance or digital marketing. Proven track record of managing and optimizing paid campaigns with a focus on ROI and customer acquisition. Proficiency in platforms such as Google Ads, Meta Business Suite, Google Analytics, and marketing automation tools. Strong analytical skills and comfort working with data (Excel, Google Sheets, Looker, etc.). Experience with A/B testing tools and CRO techniques. Strong communication and project management skills. Self-starter mindset and results-driven approach. Job Type: Full-time Pay: ₹30,000.00 - ₹80,000.00 per month Schedule: Day shift Experience: Facebook Advertising: 3 years (Required) Google Ads: 3 years (Required) Performance marketing: 3 years (Required) Location: Navi Mumbai, Maharashtra (Required) Work Location: In person