PPC Executive

wn all performance marketing channels (FB, Google, affiliates, other partners). Improve and continuously optimise digital cost metrics. - Execute full-funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimisation, and reporting. - Drive customer acquisition and ROI through continuous optimisation, testing, and experimenting with ad creative work, bid strategies, audience targeting, and placements. - Able to scale campaigns on Google and FB at a target ROAS Design and execute PPC and PPM campaigns at scale across multiple channels like Google, Facebook, Amazon, etc. - You have good knowledge of Campaign Management Tools (e.g., Facebook, Google, Amazon Ads), and Web Analytics Tools (e.g., Google Analytics). - Design and implement experiments to improve CAC, LTV, CTR, etc. - Experience in Ad sales, and with a Large Performance Media Agency Maintain and update a robust audience strategy based on user attributes, interests, browsing patterns demographic data, custom audiences, and more. - Requirements: - Data-driven and very analytical - can both analyse a marketing funnel to size different growth opportunities, build tests to measure impact, and synthesize complex results into actionable recommendations. - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. - Significant experience building, growing, and developing Facebook campaigns to deliver high quality and impactful results. - Excellent communication & writing skills. - Experience in amazon and Flipkart ads is a plus Job Types: Full-time, Volunteer Salary: Up to ₹40,000.00 per month Schedule: - Day shift - Monday to Friday Experience: - total work: 2 years (preferred) Work Location: One location